Digital Marketing Course in Chandigarh

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Presentation on SEO

• Presented by Nidhi Sharma

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Search Engine optimization(SEO)

• SEO Process

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AGENDA
1.Introduction of SEO2. SEO Process
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What is SEO?

• SEO is the process of affecting the visibility of
  a website or a Web page in a web search engines
  un-paid results-often referred to as natural
  organic or un-Paidresult.

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Search Engine Optimization (SEO) Process are-

• ØChoose a Great Domain Name
• Ø Research
• Ø Report and Goal Setting
• Ø Content Building
• Ø Page Optimization
• Ø Social and Link Building
• Ø Follow Up Report and Analysis

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Choose A Great Domain Name

• Choosing a domain name is similar to choosing a
  company name it requires a lot of thought and
  consideration. Your domain name is your identity
  on the web you want to make sure you choose a
  name that not only fits your business, but is
  also easy to find and promote.
• Example- Cbitss

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8 Rules For How to Choose a Domain Name-
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Domain Name Structure

• 
  For Example- http//www.cbitss.co
  m

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Domain name extensions-
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Research
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Report and Goal Setting

• After establishing your targeted keyword phrases
  and starting position relative to the sites
  competitive set, it is important to understand
  what the subject sites starting position is
  within the search engines. Doing so ensures that
  you know the specific areas that need work and
  provides a baseline against which to gauge the
  subsequent campaigns success

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Content Building

• Content is king in search engine optimization.
  The search engines love text high volume,
  high-quality content related to your business
  will serve you in a couple of important
  ways.SEO refers to search engine optimization,
  or the process of optimizing a website so that
  people can easily find it via search engines like
  Google.By content, we mean any information that
  lives on the web and can be consumed on the web .

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SEO content is any content created with the goal
of attracting search engine traffic.
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Page Optimization

• In search engine optimization, on-page
  optimization refers to factors that have an
  effect on your Web site or Web page listing in
  natural search results. These factors are
  controlled by you or by coding on your page.
• Search Engine Optimisation Techniques-Now, SEO
  can be split up into two separate categories
  On-Page SEO Off-Page SEO.

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Social Link Building-
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Social Link Building-

• 
  
  Building In-Bound Links
• Social Media-In marketing, you fish where the
  fish are.
• And, the fish are using social media in
  increasing numbers.
• The power of online sharing through social media
  provides
• tremendous opportunities for companies willing to
  commit the
• time to using it. During this phase of the
  process, we help
• clients establish a social media presence and
  consult with the
• client on how best to use those social media
  profiles to share
• site content and connect with customers and
  potential
• Customers.

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Follow Up Reporting and Analysis-

• The same reporting done in the initial phase of
  the campaign is done again at regular intervals,
  post-optimization. Rankings, site traffic levels,
  social signals and other key metrics can then be
  compared to pre-optimization levels, giving
  measurable results to the SEO campaign. The
  specific metrics used in an SEO plan will depend
  on the goals of that site.

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For Visit
CBitss Technologies SCO 23-24-25, Level -
3 Sector 34A, Chandigarh
9988741983 0172 - 5031983
nidhisharmacbitts_at_gmail.com
www.cbitss.com