Scope of Digital Marketing in India

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Scope of Digital Marketing in India
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• The term digital marketing is usually applied
  to the process in which products or services
  using digital technology are marketed, whether it
  be on the internet, via mobile phones or any
  digital medium.
• It was back in the 1990s that developments in
  digital marketing first began to make an impact
  on the way businesses and brands used technology
  for marketing purposes, and as the years go by,
  digital platforms are becoming more popular and
  widely used. In fact, many more people are using
  digital services nowadays rather than making
  physical trips to shops and retail outlets,
  forcing such businesses to reinvent themselves
  and go from offline to online.

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• What is the scope for digital marketing in India?
• There is truly a wide scope for digital marketing
  in many countries, and none so more than in
  India. There are digital markets such as SEO
  (search engine optimization), SMO (Social Media
  Optimization), SEM (Search Engine Marketing),
  content marketing and even email marketing.
• What is Search Engine Optimization (SEO)?
• Google, Yahoo and the major search engines, all
  have primary search results, wherein web pages
  and other contents, videos or local listings
  appear and are

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• ranked according to what the search engine deems
  relevant to internet users. Adverts that are
  paid, are completely different to SEO money is
  not involved.
• What is Social Media Optimization (SMO)?
• Many social media outlets, such as RSS feeds,
  social networking sites, Twitter, blogs, and
  other communities, use social media optimization
  to try and generate publicity to raise awareness
  of products, services, events and brands. SMO is
  akin to SEO, as both share the goal of trying to
  generate internet traffic to sites, to raise the
  profile of websites. Social media optimization
  generally refers to making the most of networking
  sites and their content, to encourage users to
  view sites and

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• share links virally. There are web experts who
  sometimes take on the process of SMO for their
  clients, and there are also software tools that
  make the process automated.
• What is Search Engine Marketing (SEM)?
• This form of digital marketing focuses on paying
  money for adverts that rank highly on the result
  pages of the major search engines, like Google or
  Yahoo. Most of the search engine have ways in
  which individuals or business owners can purchase
  adverts, and they usually appear above, or to the
  right of the content on the search result pages.
  It is generally those adverts that cost more,
  that will

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• appear higher up in the rankings on pages, but it
  will depend on how much competition there is. A
  flat fee can usually be paid for an advert to be
  used over a period, or fees can be awarded as per
  the number of clicks received on the ad.
• What is Content Marketing?
• Content marketing is a focused approach to
  marketing that creates and distributes
  information to a relevant audience. Research is
  conducted to ensure that the products or services
  that are being promoted, are getting to the right
  customers, and once that is successful, the
  content can continue to be honed to meet that
  audience. This should help customers find the
  information that theyre looking for, and
  ultimately drive profits and customer action.

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• What Is Email Marketing?
• When a company sends out a commercial message by
  means of electronic mail, to a group of potential
  clients, this is known as email marketing. The
  message is usually in the form of advertisements,
  business requests, or even sales or donation
  requests, and any of these forms can be
  considered as email marketing if they aid loyalty
  with clients and/or build trust in a product or
  service. Its considered as an efficient and
  effective way of keeping in touch with customers
  while promoting a business.

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• Digital-Marketing-Course.org is an initiative to
  educate people on scope of digital marketing in
  india. Whether you want to know what is digital
  marketing or looking for a comprehensive guide on
  digital marketing career path, jobs, etc., this
  website is a must visit.