Top 5 Steps to Create an Effective Customer Survey

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Top 5 Steps to Create an Effective Customer Survey
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1. Set and define Your Surveys Objectives Well

• Create a list of the questions that your online
  survey is supposed to answer.

• Target the big picture, and keep your objectives
  narrowly valued more complex surveys tend to
  deliver less significant results.

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2. Choose Your Surveys Target

• For whom you are going to conduct an online
  survey?

• Most people do so for their existing customer
  base, but it is a great thought to consider
  potential customers too.

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3. Assign a Priority to Your Questions

• What customers attitudes or initiatives do you
  want to evaluate?

• What type of answers would help you in resolving
  more informed decisions?

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4. Test the Survey

• Ensure to test your survey meticulously on a
  range of PC platforms, operating systems, Web
  browsers, etc.

• Try to break it in any way you can.

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5. Analyze and Act Upon the Results

• As soon as you send a survey and results start
  turning up, it is time to start analyzing the
  data.

• Compare the results of your survey to your unique
  objectives, giving recommendations to specific
  business responses as a result.

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