How to Create Highly Shareable E-Commerce Content

1
How to Create Highly Shareable E-Commerce Content
2
Introduction
Sometimes your products play a relatively minor
role in e-commerce content marketing in spite of
delivering value. Your audience decides how it
wants to perceive your content and what it wants
to be presented about. This is the heart of any
e-commerce content marketing strategy.
3

• Therefore, you should create content that your
  audience would want to read and share. Shareable
  content not only helps spread your brand name
  around and increase brand awareness, but also
  assist your website search rankings as it
  attracts off-site links.
• So, without further ado, lets take a look at
  some techniques and tricks about how to create
  content that encourages shares and links.

4
1.
Your Competitors are Also Striving to Create More
Shareable Content.
5

• Therefore, you can make a list of topics that the
  majority of your competitors are running after
  for and find out the content pieces that get a
  significant amount of engagement.
• There are many ways to steal the ideas/topics,
  scroll through your major competitors Twitter
  pages, for instance, and note down the tweets
  that garnered the most tweets and comments. Find
  out what those popular tweets have in common,it
  can be the topic, the hash tags, the wording and
  even posting time.
• Next, steal that idea, rewrite it with your own
  perspective and make it more detailed, valuable,
  and actionable.

6
2.
People share content that would be attractive
to their recipients.
7

• The format matters because no one wants to share
  a chunky block of text that will give people a
  headache before even before they start digging
  in. Break your paragraph body into short pieces
  that are more scanable. Insert enticing images
  wherever you think the attention level would
  possibly drop.
• At the end of the blog post, present the
  info-graphic version of the content. Compared
  with plain text, visual content drives more
  traffic and engagement

8
3.
Different customers will be at the different
buying stage
9

• Therefore, its important to create content that
  target each step of the buyer journey so that all
  of your audience will find a valuable piece that
  is worth sharing.
• Just like how you create various Google ad in
  order to cover as many audiences as you can. You
  should also research for the most popular
  keywords using tools such as Google Keywords
  Planner. After all, you wont get audience to
  share content if you arent creating content your
  audience is searching for in the first place.

10
4.
Drive More Engagement
11

• This is a no-brainerwhen you want to drive more
  engagement, you have to embed images and videos
  into your content.
• Bring your text to life by translating it into
  videos. In this way, you will illustrate the
  information youre trying to communicate and make
  it simpler for users to resonate and interact
  with your content. Try to tell a story in your
  videos since stories are more memorable which
  means that they relevant for longer and prompt
  more sharing.

12
Thanks!
??

• Any questions?
• You can find me at _at_username user_at_mail.me

https//www.imediadesigns.ca/
Ph. No. 1(416-901-6025)
Email Id - meet_at_imediadesigns.c
a