Retail Packaging VS Bulk Packaging

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Retail Packaging VS Bulk Packaging
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Introduction

• Packaging world today is diverse. It has so much
  of variety that a marketer can be derived from
  it. While the marketers are busy choosing their
  favorite packaging for their product, the package
  companies have come up with different types of
  packaging which is suitable for products that
  have different end uses. End users could include
  any intermediates or the end customers it
  totally depends on the use of the product.
  Amongst the most famous packages come the ones
  which are designed especially for retail purposes
  or bulk purposes.

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Retail Packaging

• A packaging which is done to place the product
  directly onto the shelves is called retail
  packaging. It is that type of packaging which is
  seen in a retail store. It is also referred to as
  original packaging as it does not change from the
  start, manufacturing state to the end, retail
  store display. Retail packaging has many
  instructions mentioned on it as it goes through
  all the mediators without changing its state.
  This packaging is simple but it ensures quality
  provision to the customers.

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Bulk Packaging

• A packaging which has its end users as the
  intimidators of the selling process is called
  bulk packaging. It is not aimed to reach the
  shelves at the end and is to be reached to one of
  the mediators to continue with the process. The
  mediator could be a manufacturer, wholesaler or
  retailer. Bulk packaging has more than one unit
  in a package and is packed in bulk quantities. It
  has instructions mentioned only for the mediator
  it is going to. They further pack it at the
  mediator or the retailer before putting it up
  onto the shelves. Their sizes are usually big
  enough as they place bulk quantities in the
  package. The package is not that much durable
  that it can stay long as these products are
  readily used.

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The Difference Between Retail Packaging And Bulk
Packaging
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Uses

• The retail package is made to be used directly by
  the end user or customer. It is meant to be kept
  in shelves of a retail store.

Whereas, the bulk packaging is made to reach to
the intimidator where it is used for either
manufacturing or wholesaling purpose.
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Sizes of The Package

• The retail package is usually of small size with
  each item packed separately. It is usually of a
  personalized shape of the product instead of
  bulk. On the other hand, bulk packages are made
  in bulk quantities and are generally larger in
  shapes and sizes. Reason being, they are packed
  in large wholesale quantities together having
  cushion materials to protect them until the time
  they reach the mediator.

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Information On The Package

• Retail packaging has all the required information
  mentioned on the package which will be beneficial
  for the end user. It includes how to use details
  as well as production, expiry dates and barcodes
  as it is ready to be placed on the shelf.
  Whereas, bulk packaging has minimum information,
  mostly the details of quantity and colors placed
  in one box.

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Protection

• Retail packaging provides full protection to the
  product keeping in mind that it would go through
  all the mediators until it reaches the end user.
  Bulk packaging, on the other hand, has minimal
  protection as it needs to be further opened and
  used by one of the mediators.

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Recommendation

• The world is moving towards the use of packaging
  in a positive way so that it helps them to
  increase their business in the long run. There
  are many companies which offer to package based
  on the type of your product. For a bulk
  packaging, the market is full of packaging
  materials which are of standard shapes and sizes.
  But for retail packaging, as the product with the
  package will directly reach to the shelves for
  buying purpose, the package makers are going more
  and more towards customized packaging options.

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Recommendation

• These include creating a personalized design for
  the product itself keeping in mind its usability.
  A very famous company named The custom boxes
  does wonders in this field. They provide
  customized designs especially for your type of
  product without keeping any restrictions on the
  minimum order quantity. If you are a new startup
  and looking for options, do consider their
  customized boxes packaging.

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