Press Clipping Service: Now and Then

1
Press Clipping Service Now and Then Press
clipping was traditionally the task of agencies
to monitor press releases and provide those media
releases that were relevant to their clients.
Sincemass media was traditionally limited to
print media, the monitoring was also limited to
print. As radio and television broadcasting was
introduced in the 20th century, press clipping
service agencies began to expand their services
into monitoring the newer medias. This task was
facilitated through the development of commercial
audio and video tape recording systems in the
1950s to 1960s. As the industry shifted once
again in the 1990s with the growth of the
Internet, media monitoring agencies had to
extend their services to monitoring online
information. Press clipping service agencies
provide monitoring for government agencies,
corporations, public relations personnel, as well
as give other organizations access to news
information by the media. Generally, the task
is the monitoring of internet, broadcast
and print content for any mentions of a
keyword and/or topic of interest to the client.
The monitoring company will then analyze the data
and provide feedback to their client in the form
of a press clipping, monitoring reports, and
media analysis. Though the technologies might
have changed in the past couple of decades, the
use of a press clipping agency has remained
throughout it all. Businesses have always needed
and wanted to keep track of breaking news
surrounding their company, competitors, and their
industry. Being able to keep track of all
that information helps you design your PR
campaigns for maximum impact, develop stronger
media relations, and communicate with their
clients and customers in the case of a potential
crisis or rumor. Even though the news main
outlet is through broadcast media, within
the last decade news companies have adapted to
online media. Thus, all the information that they
broadcast, they also post online on their
websites and social medias. In some cases, the
news online is generally more detailed and
recent. So many press clipping services
monitor the social web and listen to all
online activity, including news sites and blogs.
Through the use of metadata, companies are able
to pinpoint the exact articles and posts that
relate to their company or industry. They are
then able to use that data, whether its positive
or negative, and use it to their
advantage. Nowadays, companies can set up
email alerts, so anytime something is
posted using certain keywords or topics, the
clients will see it straight away. They can then
respond accordingly, or advance their
techniques using that information. On top
of that, sharing and archiving news articles
has never been easier. Once youve either been
sent an article, or youve found one, you can
easily share that with your team or manager and
discuss possible steps that you can take after
that. PR is constantly evolving as new
technologies and techniques are discovered. The
same can be said for press clipping services.
Through the numerous technologies advances,
they have continued to move forward through any
major change whilst adapting themselves to better
suit that time.
2
Articles Source http//www.marketingwithmiles.co
m/press-clipping-service-now-and-then/
https//universal-info.com/press-clippings/