3 Digital Marketing Ideas

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3 Digital Marketing Ideas To Make 2017 Great
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Introduction

• The phrase digital marketing is often thrown
  around casually. Usually, the heaviest emphasis
  is placed on social media, but this ignores some
  of the most exciting and worthwhile aspects of
  digital marketing.
• Far away from Facebook and the Twitter sphere,
  here are you can kick start a full-scale digital
  marketing effort and increase your ROI in 2017. 

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Replace (Some) Direct Mail With Marketing Email

• Direct mail is a mainstay of dealership
  marketing. However, it has two major drawbacks
  it is expensive, and its ROI can be very
  difficult to measure

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Consider Text Messaging for Service Features

• Before we dive into what is considered a frontier
  of digital marketing, consider one fact 80 of
  text messages are opened within the first three
  minutes of deliver.
• That's some powerful reach! While most dealers
  will approach mass text messaging with
  trepidation, it has the potential to
  differentiate and have the highest ROI of all
  digital media platforms if used properly. 

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Capture Your Leads For Re-Targeting

• At the end of the day, the above suggestions are
  very difficult to implement if you don't capture
  your client data effectively! After all, what
  good are Facebook likes if you can't directly
  reach out to every lead?
• Lead nurturing is a key part of your everyday
  sales process--you expect that your sales staff
  is calling leads who expressed interest but
  didn't buy--so why wouldn't you incorporate
  follow up into your digital marketing? Why not
  augment those phone calls with targeted emails,
  saving time for your sales staff? 

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conclusion

• These three ideas, if taken and considered, can
  lead to significant impacts in your marketing
  efforts. Good luck!

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