How to Create Customer Value – Trusted Business Reviews Tips - PowerPoint PPT Presentation

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How to Create Customer Value – Trusted Business Reviews Tips

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Here are some few reasons – why you should switch to online promotion tactics, and most importantly, how to create customer value to improve your customers’ experience. – PowerPoint PPT presentation

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Title: How to Create Customer Value – Trusted Business Reviews Tips


1
How to Create Customer Value Trusted Business
Reviews Tips
  • www.trustedbusiness.reviews

2
  • Since the advent of digital technologies,
    traditional marketing efforts and critiques have
    become outdated as it turns out to be more
    expensive and challenging to get results. Being a
    business owner, if you are exerting traditional
    offline methods for your business campaign, then
    you are on the wrong track Stop now!
  • Here are some few reasons why you should switch
    to online promotion tactics, and most
    importantly, how to create customer value to
    improve your customers experience.

3
Initiating With Online Marketing
  • Reasons to Focus on Online Marketing
  • Stats show that
  • 89 customers usually prefer search engine for
    making a purchase decision.
  • 79 of customers rely on online reviews and
    feedbacks as much as a personal recommendation.
  • 71 consumers opt for social media referrals
    before purchasing.
  • Conclusion Search engine, online feedback,
    online reviews etc. is significantly important,
    influencing customer decision. Understanding your
    audience behavior is critical for the success of
    your marketing efforts.
  • Note Prospective customers will turn to your
    competitors if they are unable to find you online!

4
Tips on how to create customer value for your
business
  • The concept of how to create customer value is
    vital, especially for small businesses. With
    these concepts, you can easily create customer
    value model for driving growth to your business.

5
Understand What Drives Value for Your Customers
  • Conversate with them, analyze their behavior and
    observe their actions as well as reactions. These
    factors are valuable to apprehend information
    about your customers. What is important to them
    and what opportunities you have to help them.

6
Understand Your Value Proposition
  • Customer Value equation depends on is the
    perception of what a product or service is worth
    to a Customer versus the possible alternatives.
  • The value customers receive is equivalent to the
    benefit of a product or service minus its costs.
    What value your product or service create for
    them? How much it cost them?
  • In term of price plus any ancillary costs of
    ownership or usage (e.g. how much time consumers
    are devoting to purchase your product or
    services?)

7
Take Customer Advice (and Credit Them for It)
  • Another great strategy for creating value for
    customers is to constantly improve. Rather than
    opting for the numbers, or your gut, figure out
    what your customers want next. Generate a poll,
    including few ideas youve been thinking and
    share it via blogs, social media accounts, and
    emails.
  • Allow customers to drop suggestions you didnt
    list and offer incentives for participating in
    the poll. Even if you offer chances to win
    something like gift cars or early access to the
    new feature, itll help a lot in increasing
    customers who actually participate.
  • If you consider making a change on the basis of
    consumers feedback, offer them credit for
    sharing a great idea. Promote these offers on
    marketing channels that presenting appreciation
    to attract customers.

8
Identify the Customers and Segments to Create
More Value Relative to Competitors
  • Different customers have different perceptions
    about your product or services as compared to
    your competitors. Based on geographic proximity,
    for example, or a product attribute that one
    segment may find particularly attractive.

9
Create a win-win price
  • Set up a cost that ensures customers are
    receiving value to maximize your take.
    Gratified consumers that perceive your offering
    valuable are willing to pay the price. While
    unsatisfied customers tend to leave, even at a
    low price. With the help of cost-plus pricing
    (i.e., pricing at some fixed multiple of product
    costs) often leads to giving away margin
    unnecessarily to some customers while losing
    incremental profits from others.

10
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