10 WAYS TO GET TRAFFIC TO YOUR WEBSITE - PowerPoint PPT Presentation

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10 WAYS TO GET TRAFFIC TO YOUR WEBSITE

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Everyone business today, whether big or small, has realized how important it is to have an online presence. Once you have a company website, the second step is to draw traffic to the site. In order to get more customers for your business, you need to get traffic to your website. – PowerPoint PPT presentation

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Title: 10 WAYS TO GET TRAFFIC TO YOUR WEBSITE


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10 WAYS TO GET TRAFFIC TO YOUR WEBSITE
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  • Everyone business today, whether big or small,
    has realized how important it is to have an
    online presence. Once you have a company website,
    the second step is to draw traffic to the site.
    In order to get more customers for your business,
    you need to get traffic to your website.

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  • Advertise- One of the most traditional and
    popular ways to increase your customer base is of
    course by advertising. Paid search, social media,
    pay per click and display advertising will help
    you in drawing more traffic to your website.

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  • Facebook Re-advertising- With over a 1.581
    billion users, Facebook has emerged as one of the
    most powerful social media platform to promote
    your business. A great way to create return
    traffic to your site is by installing a Facebook
    tracking pixel on your site. By doing so you can
    market to the customers who have paid a visit to
    your website.

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  • Email Marketing- Statistics have proven that more
    than half of the worlds population lives online.
    You can keep adopting new ways of promotion while
    retaining certain old ones such as email
    marketing. Timely email about certain new
    products or services can also help in bringing
    traffic to your website.

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  • SEO Optimized content and website- SEO is a vital
    tool which can boost your online presence and
    bring desirable results. Meta descriptions,
    internal links, making most of the image alt text
    etc are all important issues to look into.

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  • Guest blogging- Blogging is fast becoming an
    important tool to drive traffic to your website.
    Choose relevant and useful topics for your blogs.
    The customers connect to genuine and informative
    news .Guest blogging is a two way street, where
    apart from posting content to other sites, you
    can also invite some guest bloggers on to your
    site .

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  • Responsive SiteGone are the days when people
    viewed a website exclusively on their PCs.
    Now-a-days, mobile devices are used for scrolling
    a web. Give your customer a smooth and user
    friendly experience when they visit your site.
    Make sure that your website is accessible, robust
    and easily visible across a range of devices.

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  • Host webinars People today are living life in
    the fast lane, where everyone gets caught up in
    the rigors of daily routine. You need to engage
    your audience, where they get to learn and enjoy
    at the same time. Webinar is an effective way to
    get traffic to your website. A webinar combined
    with a good social promotion campaign, can yield
    positive results.

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  • Twitter- Just like Facebook, it is becoming a
    popular social media tool. Twitter cards or the
    larger tweets that incorporate images, can help
    in getting traffic to your website.

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  • LinkedIn- The worlds largest professional social
    network is too big to be ignored now. You can
    increase your reach by publishing or posting
    valuable content on LinkedIn.

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  • Be Active No matter how good or original your
    content, it has to reach out to the right
    audience. So be active on all social media
    platforms such as Twitter, Instagram etc. Apart
    from sharing also be active in the community.
    Join in relevant groups to promote your business.
    Google Analytics inspects visitor data, tells you
    which post or pages are working etc. So pay
    attention to Analytics data and drive traffic to
    your site.
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