FACEBOOK UPDATE TO BOOST AUTHENTIC STORIES

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FACEBOOK UPDATE TO BOOST AUTHENTIC STORIES
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• Facebook was started in 2004 by a Harvard
  University student Mark Zuckerberg and today it
  is one of the most used social networking sites
  across the globe. With around a billion active
  users from across the world, it is no wonder
  Facebook is the number one social media site
  today.  

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• Besides the individuals, a large number of
  business owners are also using Facebook to
  promote their business and news associated with
  it. It is the second most used social media
  platform, after LinkedIn, by the business owners.

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• Accordingly to a Buzzfeed report in November
  2016, false news had more engagement than the
  real ones. One of the fake news on Facebook was
  that Ireland was accepting American refugees
  fleeing Trump. 

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• According to the report, the highest performing
  fake election news had much higher engagement
  than the genuine news in the last three months of
  US election from authentic news sites such as New
  York Times, Washington Post, Huffington Post, NBC
  News, and others.

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• The twenty top performing fake posts generated
  around 8.7 million responses such as shares,
  reactions and comments. In contrast, the twenty
  best performing genuine news had only around 7.3
  million interactions.

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• With the powerful impact fake news are making,
  Facebook has finally introduced two new
  algorithms to ensure the genuine and authentic
  news get delivered on a timely manner and is
  further boosted.

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• The authenticity will be decided by many factors
  such as categorizing of pages, identity of the
  news owner, etc. The publishers who have posted
  spams and fake news in the past would be
  penalized by Facebook and will struggle to get
  likes, comments or even visibility on the
  platform.

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• Avoid hiding the posts on your page as Facebook
  considers that as one of the suspecting behaviors
  of the user.  In such cases, it will consider
  content of your page to be unauthentic.

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• Real time signals such as the likes, comments,
  engagement on a post will help prove the content
  as original and important, thus not fake.  In
  these cases, Facebook will help increase the
  visibility of the newsfeed.

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• The purpose of Facebook with the above-mentioned
  algorithms is to motivate the original publishers
  to continue sharing important news and demotivate
  the fake news publishers in doing so. It is
  essential they understand that although it might
  have worked until this point, but Facebook will
  no longer promote it.