IMPORTANCE OF DIGITAL FOOTPRINTS

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IMPORTANCE OF DIGITAL FOOTPRINTS
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• Modern days cut throat competition makes it
  imperative for all businesses to tap the social
  media platforms such as Facebook, Instagram,
  Pinterest, LinkedIn, Google plus etc. The fact
  that there are 665 million of daily users on
  Facebook and that Twitter has over 500 million
  registered accounts, shows the true power of
  Social Media.

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• It may be a relatively new phenomenon but Social
  Media has turned in to a crucial aspect of the
  modern marketing scenario. Surveys have shown
  that more than half the marketers who have used
  the social media marketing for over 3 years have
  seen their sales shoot up in that period.

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• A noteworthy 89 of the businesses who have
  invested in social media marketing have seen
  increase in their market exposure. Statistics
  have also shown that interaction on social media,
  even if 2-3 times per week, leads to significant
  boost to the online presence.

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• Effective communication Social Media allows you
  to have a direct and genuine communication with
  your clients/ customers. It is one of the most
  effective and affordable way to pass on
  information and gain the trust and royalty for
  your brand. You are able to create a relationship
  outside the four walls of your office space by
  having a positive engagement with your customer
  base.

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• Ranking- When we say Social Media is an important
  tool for survival today, we simply mean that its
  best way to drive traffic to your website. All
  search giants, especially Google, love the social
  media. So the more platforms you target, the more
  traffic reaches online thus improving your
  companys overall ranking. From Facebook pages,
  to personal profiles or live tweets from Twitter,
  they all are allowed to appear on the search
  results.

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• Boost Traffic- The whole idea of having a website
  is to escalate your online visibility, increase
  the digital exposure and eventually bring in the
  desired traffic. These days the Social Media
  platforms such as Facebook or Google Plus are
  turning into search engines themselves examples
  Facebooks graph search or twitter being a real
  time search engine.

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• Loyal community- The customers today are spoilt
  for choice and that is why Community strength
  plays a massive role in todays market scenario.
  Recent studies and market surveys have shown that
  people show more inclination to purchase from
  businesses which have an active Facebook page
  rather than with one which does not. An emotional
  and poignant connect with the customers can go a
  long way creating a massive of loyal and active
  customers.

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• Increase Sales- When you know exactly what your
  customers are looking for, you can excel in
  delivering optimum results. Social Media helps
  you to focus on meeting their demands and
  fulfilling their needs before your competitors
  can reach them for the same. You can monetize
  your efforts by excelling your products lists or
  researching on your competitors etc.

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• A customers perception is your reality Kate
  Zabriskie. So step on the Social Media wagon and
  create your own Digital footprints, the ones
  which will be trusted and loved by all.