Title: Digital Marketing for hotel Industry
1 Digital Marketing For Hotel
Industry by- BenErg Software Solutions
2Traditional Advertising does not have that much
power anymore in a world where multi channel
digital marketing is increasing by as much as
137 backed by an even awesome 500 increase in
brans using multiple digital marketing
channels.
72 of Consumers are already connecting with
brand through their various Digital Marketing
channels and activities.
Why Digital Marketing
3Importance of Digital Marketing for Hotel Industry
- It connects you with consumers on the internet
- It generate Higher Conversion Rate
- Digital Marketing saves you money
- It enables real time customer service
- It connects you with the mobile consumer
- It helps generate higher conversion rate
- It Delivers high ROI from your campaigns
- It can help you compete with your competitors
4- Globally established company with Industry
experts - 5 years experience in Digital Marketing
Advertising industry - Works with 20 industry domains or sectors across
India, UAE, USA market.
Approximately 81 of people search the internet
before making a purchasing decision. We ensure
you get founded by those relevant audiences when
they browse online.
5Why BenErg Software Solutions
- Performance based company focused on results
- Customized services and solutions for each
client - Users search tools to track competitors marketing
strategy - Accountable, confidential ethical company
- Affordable pricing for any size business
- Talented designers marketing experts
6SEO
SEM
Social Media
Email Marketing
ORM
Our Digital Marketing Services
Responsive Website
Mobile Application
7Why SEO
Organic Search Results
- SEO helps reach your targeted audiences from
around the globe who are looking for relevant
information about your product services. - With SEO, youll appear in the organic results
and get the majority of clicks for most searches.
Search Engine Ranking
Quality Backlinks
8BenErgs search engine optimization is crucial to
the success of our clients website by
Better Click Through Rate (CTR) than traditional
advertising Branding benefits for client in
terms of recommendations and high referral
traffic Position ownership Lower maintenance
in achieving the organic position which benefits
in longer run
9 SEO Performance
- BenErg employs Performance SEO in order to
track, analyze and reach to the results in real
time. - BenErgs advanced technological methods and
creative Search Engine Optimization techniques
will generate quality traffic to the clients. - Based on our deep understanding of user flow, we
work clients to define goals and funnel traffic
to goal completion. - Classic SEO methods such as content optimization
and keywords research increase organic search
traffic from search engines. Technological
methods will funnel visitors to targeted pages.
10Our SEO Process
- Keyword List is the first step is to identify the
actual words your prospects are typing into
Google (and the other search engines). - On Page is a technique of SEO in which we
optimize the website based on the parameters and
aspects suggested by search engines in order to
make the website SEO and user friendly - Off page SEO refers to techniques that can be
used to improve the position of a web site in the
search engine results page (SERPs). Many people
associate off-page SEO with link building but it
is not only that. It also includes Content
Sharing and Marketing.
11SEO Process
Keyword Research
On-Page Optimization
Off-page Optimization
12- Over 2 trillion search queries annually
- Search impacts all areas of Marketing
- Not so expensive but strategic
- PPC vs Organic
- WhySearch Engine Marketing (PPC)
13 SEM Process
- Keyword Research
- Ad-group, Ad-copies Campaign Creation
- Landing Page Creation Optimization
- Geographic Targeting
- Bid Management
- Conversion Setup and Tracking
- Analytics Performance
14Search Engine Marketing for your Business
- Generate Website visitors to your website uptime,
When your website has exposure to different
search engines, you are departing to get website
visitor every hour, everyday. - It grabs the attention of your audience at the
right time - Its easy and quick to implement
- Its measurable
- It helps raise brand awareness
15Social Media Deliverables
- BenErg proposes an end-to-end approach, with a
clear short term and long term objectives - All social properties are customized according to
its branding guidelines, and in the light of
achieving user engagement. - Dynamic content and campaign strategy, driven by
metrics of user behaviour in the social
channels. - Creating a series of strong social channels to
communicate with its Target Group, and hence
achieve substantial business growth
16Social Media Deliverables
Event Ideation and Implementation Strong
Integrated Marketing Communication Optimized
Customer Connect
17Social Media Deliverables
18 You Can Visit www.benergdigimark.com/ to know
more About us.
19(No Transcript)