Why it’s necessary to hire a PR firm?

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Why its necessary to hire a PR firm?
Most of the potential clients coming into the
offices of the Public Relations (PR) companies in
Delhi tend to act as their own publicist after
making some copious notes from information in the
form of articles and blogs available online. With
due respect, all these clients need to understand
that they cant represent themselves and
even if they do they will fail badly as
a publicist. Professionals and experts working
in the PR companies in Delhi know exactly what is
going to be picked and what not. For a story to
make an impact either with traditional PR or with
digital PR, it needs to have- a great story,
insight about ongoing trends and great taste
knowledge about the target audience. Here are the
five reasons one cant do their PR on their
own Rejection- Clients dont really know a
number of rejections that come before
getting a story pitched in a single
publication. With one single person doing
the job of publicising it, the rejections
can lead to huge numbers. But with some people
pitching numerous media persons and
publications, the chances of getting media
visibility are very high. You might take
the rejections personally, but a good PR
firm instead of doing so opts to mend and
reframe the action-plan to get the best
possible media outlet to place the story.
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Writing Skills- A successful PR doesnt
just require the skills to publicise the
events but also requires a good hand at
writing etiquettes. Be it the online media
or the traditional one journalist respect
the content that is short, concise,
to-the-point with well-phrased sentences and
relevant pitches. No one in the lifestyle
publications will pick the story if it is written
in way too formal or serious form. Social Media
Fails- There might be certain theories
claiming that simple word of mouth can
easily turn a small idea into a phenomenon on
social media. But unfortunately, its not true at
all. Only good PR professionals working in
the best PR Cosultants in Delhi can help
you in drafting an impactful social media
content that would instantly become a rage on
these outlets. Each day billions of messages are
flushed on these social media outlets and without
the help of a good PR firm one wont be able to
judge which platform is best suited for their
campaign. Contacts- Contacts with media persons,
bloggers, editors, producers and other
influencers in the media industry are worth
their weight in gold. Doing a number of
interviews, presenting hundreds of statistics
and articles will not get media coverages
because most journalists go with the coverages
that come from their contacts. Thats why
PR firm is hired so that using their
contacts you can get the necessary media coverage.