How Does Videos Engage Millions Every Single Day? (1)

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How Does Videos Engage Millions Every Single Day?

• Videosforeveryone

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Videos Engage Millions Every Single Day

• First there were articles, then there were
  images, then came a big boom in the online
  graphical standards and we were soon viewing and
  sharing videos without a second thought. These
  videos ranged from simple image and music
  sequences to complex animation. However, the
  motive behind every video was one gain
  engagement.

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• As per the latest facts and figures shared by
  internet marketing agencies and some of the
  renowned marketers, the engagement on videos has
  increased by more than 40 worldwide and the
  engagement on written blog posts is coming down
  by several folds.
• Here are five ways how videos engage millions of
  users across the world.

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They Are Attention Grabbing

• Chunks of alphabets that may or may not form
  sense do not appeal to an average user anymore.
  Images are fine and last longer on the screen
  than text but when video plays on the screen, our
  two senses are put to use vision and hearing.
• Thus, out brain gets more excited to engage with
  a video which eventually shoots up the interest
  in an average user.

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They Make You Emotional

• A video is the most effective source when you
  wish to connect with your audience on an
  emotional basis. A video gives you enough room
  and time to evoke an emotion of nostalgia,
  excitement, happiness, sadness or whatever you
  want in your audience. This also results in a
  better experience for the user and creates a
  memory.

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They are Digestible

• One fact that people love videos is the fact that
  they can connect and go through them
  effortlessly. In case of a written text post, a
  user has to put a lot of effort and attention
  into understanding the context and meaning.
  However, in case of a video, this is totally
  opposite. In videos, a user just has to pay
  attention to what is going on the screen and all
  the speaking and making sense part is left to the
  speaker a high reduction in effort for the
  viewer.

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Videos are Highly Shareable

• Combine all the facts stated above the
  demographic has widened, the content is now being
  perceived emotionally, videos are easy to
  understand and they evoke the senses and you will
  understand why and how the number of people
  sharing the video content is so high. Higher
  sharing
• means better reach and eventually
• higher ROI.

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They Appeal to a Wider Audience

• Videos have changed the average demographic that
  interacts with the content on the internet. For
  example, the 40 something old men would hardly
  spend time reading something humorous online.
  However, the same demographic would love to watch
  a video depicting the same situation as presented
  in the written content. This brings me to the
  next point sharing.

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Videos are Highly Shareable

• If you have still not included videos in your
  content strategy or marketing strategy, you are
  definitely going to lose in the long run. We are
  here to help you with your video production and
  strategy in case you need any assistance. We
  create different kinds of videos which can be
  used for different purposes.

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