MKT 498 EDU The Secret of Eduation /mkt498edu.com

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MKT 498 EDU The Secret of Eduation /mkt498edu.com
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Entire Course FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 Week 1 Individual
Assignment Purpose and Value of Integrated
Marketing Paper


MKT 498 Week 1 Individual Assignment
Purpose and Value of Integrated Marketing Paper
(New) MKT 498 Week 1 DQ 1 MKT 498 Week 1 DQ 2 MKT
498 Week 1 DQ 3 MKT 498 Week 2 Individual
Assignment Marketing Analysis Tools Table
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt498edu.com   Complete the Final
Examination (50 questions in True/False, Multiple
Choice, and Multiple Select format).
Multiple Choice and Multiple Select Questions 1
The foundation of an IMC plan includes
which of the following elements? (Check all that
apply) 2 A system of partnerships and
alliances that a firm creates to source, augment,
and deliver its offerings is called ________. 3
Which of the following are elements of
the communication process? (Check all that apply)
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MKT 498 Only for Craig final help FOR MORE
CLASSES VISIT www.mkt498edu.com   mkt 498 craig
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is integrated
marketing? What is the value of integrated
marketing in todays business environment? How is
integrated marketing different from traditional
marketing?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com   What are the
"non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of
using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing
strategy for a marketing plan?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 1 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com   What are the different types
of tools available for businesses to conduct
marketing analyses? How are the outcomes
different? How are the different tools for
marketing analyses important in developing an
integrated marketing communication? Provide an
example.
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New) FOR
MORE CLASSES VISIT www.mkt498edu.com   MKT 498
Week 1 Individual Assignment Purpose and Value
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper FOR MORE
CLASSES VISIT www.mkt498edu.com   Write a 700-
to 1,050-word paper in which you describe the
purpose and value of integrated marketing. (2
points) In your paper, investigate an existing
company and determine if the company has an
integrated marketing campaign for one of the
products or services they sell. Address the
following in your paper If the company has an
integrated marketing plan, briefly describe it.
What value does the IMC plan add? (6 points)
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com   Why is it important to have
a unique competitive advantage (often called a
unique selling proposition, or USP)? Is a
competitive advantage perceived or real?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is a target market? How
do you segment a market to identify a target
market? What is the value of identifying the
optimal target market for a product or service?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 2 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com   How does demographic and
geographic data collection differ from
psychographic and life cycle data collection?
What is the value of each? Provide examples
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 2 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com   What assessment tools might
a business use to determine what your competition
is doing? How do you collect data on the
competition? Provide examples.
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 2 DQ 5 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is the value and
purpose of a marketing positioning statement? How
does the assessment affect the development of the
marketing position? How often should the
marketing position change or be reviewed? Does it
depend on the type of business or customer?
Provide examples.
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 2 DQ 6 FOR MORE CLASSES VISIT
www.mkt498edu.com   Why is product life cycle
important? What changes should occur in
advertising, sales, and promotion at the various
stages of the product life cycle? Provide
examples.
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table FOR MORE CLASSES VISIT
www.mkt498edu.com   Complete the Marketing
Analysis Tools Table which is posted in the
Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product positioning, competitive
positioning, customer perceptions, and
distribution-channel analysis. Fill in the blanks
with the appropriate information that describes
the tool and that then compares the strengths and
weaknesses of using each tool to create a
marketing strategy.
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New) FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 Week 2 Individual
Assignment week 2 Competitive Advantage and
Objectives Analysis
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com   What are some of the current
trends influencing the effectiveness of
advertising? What effect does emerging technology
have on advertising? What are the changes in
consumer behavior that are being affected?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com   Identify a current and
innovative advertising campaign you have observed
recently. What are the characteristics of the
campaign? Why is it innovative?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 3 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is CPM? Why is CPM
important? What are some of the differences
between total cost of CPM and advertisement
versus the CPM rate?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 3 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com   Why is important for a
business to consider alternative marketing
tactics when developing an integrated marketing
communication (IMC) campaign? What are some of
the strengths of each type of communication?
Provide examples. How do the types of
communication vary by product category?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 3 DQ 5 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is the difference
between quantifiable and non-quantifiable
outcomes in marketing? Provide an example. How do
these outcomes affect the post-evaluation of
branding and positioning strategies with regards
to an IMC plan? How does a marketing plan justify
the non-quantifiable tools in its strategy?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New) FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 week 3 Integrated
Marketing Communication Target Market Paper
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper FOR MORE CLASSES
VISIT www.mkt498edu.com   Select the product or
service from the Integrated Marketing Discussion
in Week Two. Write a 1,600- to 2,000-word paper
for which you first research the current customer
base, buyer behavior, demographics,
psychographics, lifestyle, geographic area,
benefit segmentation, and user segmentation for
the product or service your team is studying.
Share your research information in your Learning
Team forum so that all team members can use it
for this paper. Part of your individual grade for
this team paper will include the facilitators
evaluation of the sharing that takes place
between you and your team members in your LT
Forum. (3 points)
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is the relationship
between a target market and selecting a
distribution channel? How do the changes in the
target market affect the design of the
distribution channel? Provide an example.
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com   What decisions go into
selecting a distribution channel? What decisions
go into selecting new distribution channels? What
is the difference between a vertical and a
horizontal distribution channel? Provide an
example.
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 4 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com   What effect has e-commerce
had on traditional brick-and-mortar business?
Provide at least two examples and explain the
effects. How can a business determine what
proportion of the budget should be allocated for
e-commerce? How has e-commerce globalized the
small business?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 4 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is a value-added
network? What are the advantages and
disadvantages of selecting value-added networks?
How does the distribution change with the
different stages of the product life cycle?
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper FOR MORE CLASSES VISIT
www.mkt498edu.com Use the product or service
that your Learning Team selected in the
Integrated Marketing Discussion in Week Two.
Write a 700- to 1,050-word paper in which you
identify one marketing option from each category
below which would be realistic for the product or
service examined. The categories are
advertising, personal selling, public relations,
and promotions. Rank your four marketing options
from 1 to 4, with 1 being the best alternative
and 4 being the least effective alternative, in
your estimation. Include the following in your
paper
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New) FOR MORE
CLASSES VISIT www.mkt498edu.com MKT 498 Week 4
Integrated Marketing Communication Positioning
Strategies Paper
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New) FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 4 Team Assignment
Marketing Communication Paper
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation FOR MORE CLASSES VISIT
www.mkt498edu.com Utilize the research from your
Learning Teams Target Market and Competitive
Advantage Analysis in Week Three. Create a
12-slide Microsoft PowerPoint presentation in
which you develop and justify a Marketing
Position Statement for the selected product or
service. Your cover slide will be Slide 1, your
Marketing Position Statement will be Slide 2,
and your references slide will be Slide 12, with
9 intermediate slides providing your
justification for that Marketing Position
Statement. (0.5 point for Marketing Position
Statement)
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 5 Assignment Communication Channels
Paper (New) FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 5 Assignment
Communication Channels Paper
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communication Plan (New) FOR MORE
CLASSES VISIT www.mkt498edu.com MKT 498 Week 5
Team Assignment Integrated Marketing
Communication Plan
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MKT 498 EDU The Secret of Eduation /mkt498edu.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communications (IMC) Plan Paper FOR
MORE CLASSES VISIT www.mkt498edu.com Refer to
the University Material Integrated Marketing
Communications (IMC) Plan and Presentation
located on the student website. Week 5 Team
Assignment I thought the breakdown could be as
follows   1. Executive Summary and
Introduction   2. Opportunity Analysis Alicia  
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MKT 498 EDU The Secret of Eduation /mkt498edu.com