MKT 571 EDU The Secret of Eduation /mkt571edu.com

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MKT 571 EDU The Secret of Eduation /mkt571edu.com
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt571edu.com   1.         Which
component of a marketing audit includes major
developments in income, prices, savings, and
credit that affect the company?            
Technological             Political            
Economic             Cultural   2.        
Marketers must see themselves as benefit
providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover
his or her feet and allow him or her to walk
unobstructed. This is an example of what level in
the consumer-value hierarchy?
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt571edu.com   1) Which of the following is
most closely associated with a proactive
marketing orientation?    A.  It involves
delivering superior value.    B.  It is about
understanding and meeting customers expressed
needs.    C.  It represents the make and sell"
philosophy.    D.  The marketer focuses on the
customers latent or hidden needs.2) Marketing
__________ is the art and science of choosing
target markets and getting, keeping, and growing
customers through creating, delivering, and
communicating superior customer value.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 1 Assignment Researching Marketing
Questions FOR MORE CLASSES VISIT
www.mkt571edu.com   Purpose of Assignment This
assignment is designed to help students analyze
and interpret primary and/or secondary data and
research. First, students will be provided with a
marketing report that allows for preparing basic
executive level data insights. Second, they will
be allowed to pick a company and product or
service. This assignment will help prepare
students for the development of their marketing
plan. Students will be creating a marketing plan
(refer to Marketing Plan and Outline document) so
they may want to choose a company and product or
service that has data readily available or where
they can use demographic/psychographic data to
provide insights.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com   What have been the major
marketing trends in the last decade? What new
marketing trends do you anticipate in the next 10
years?
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   UOP has been the darling of
Wall Street during the last few years. They offer
some of the highest profit margins of any company
in America today. And UOP has had a fine record
of growing both revenue and profits. They are, by
far, the largest private university in the
Country.   From a marketing standpoint what do
you think UOP is doing well? What areas do you
think can be improved?
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
FOR MORE CLASSES VISIT www.mkt571edu.com   This
Tutorial contains 2 Papers Select a local
company and one of its products or
services. Create a 1,400-word Discussion Guide
for your selected product or service to be used
during the course of a Focus Group that
researches your product or services target
market. In your plan, be sure to do the
following Identify a problem or opportunity that
may be facing that product or service.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 2 Assignment Understanding Target
Markets FOR MORE CLASSES VISIT
www.mkt571edu.com   Purpose of Assignment To
develop effective relationship marketing, a
company must first understand its targeted
consumers' buying influences and behaviors. This
week's assignment is the first part of the
development of a marketing plan. It provides the
foundation of the marketing plan and introduces
the student to a variety of diagrammatic tools
for understanding a business. Assignment Steps
To develop effective relationship marketing, a
company must first understand its targeted
consumers' buying influences and behaviors
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com   This week we are reading
about "branding". Here is a recent article on the
subject. Comments please.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   We are entering a real
crowded and mature market with our CNN product.
(Read class case introduction). Here is a two
part DQ. 1. Describe the overall strategy we
should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers) FOR MORE CLASSES VISIT
www.mkt571edu.com   This Tutorial contains 2
Papers Go to the Strategic Business Insights
website. Take the VALS Survey. Have the results
sent to you by email. The results are sent in a
Microsoft Word document showing your primary and
secondary VALS segments. Go to the Nielsen
website.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers) FOR MORE CLASSES
VISIT www.mkt571edu.com   This Tutorial contains
2 Papers Develop a 1,050-word marketing plan
discussion which includes the following Discuss
what a marketing plan is and is not. Examine the
elements that should be included in a marketing
plan. Examine the importance of a marketing
plan. Discuss how a marketing plan can be applied
to a new product launch. Discuss ways to
determine goals, strategies, tactics, and
objectives for a new marketing plan.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle FOR MORE CLASSES VISIT
www.mkt571edu.com   Purpose of Assignment All
products/services go through a life cycle of NPI
(new product introduction), growth, maturity and
decline. These various stages affect the
marketing strategy and promotional efforts. In
Week 3, you will incorporate a product strategy
that addresses at least 3 areas of the product
life cycle. The primary objective of this
assignment is to allow the student to demonstrate
an understanding of the factors that can affect
the launch of a product or service. A secondary
objective is to understand the differences in a
product launch in the U.S. (domestic market) and
an international market.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com   What do you think are the
most important characteristics/attributes of
successful sales people? Discuss BTW Sales is
part of the marketing function.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   You are working at Johnson
Johnson and one of your responsibilities is to
set prices for new drugs. The firm has invented a
cure for Aids and is protected by patent. The
cost for the one time injection that cures the
disease is 100 and includes amortization of the
development cost (The 1 billion cost to develop
the product is included in the 100) and the cost
raw materials. Assume that insurance companies
currently spend 200,000 to treat an Aids
patient. Assume 20 of the world population is
covered by insurance or socialized
medicine.  What price do you charge for the
treatment? Defend your answer. Consider all your
stakeholders. (Including your stock holders)
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers) FOR MORE CLASSES VISIT
www.mkt571edu.com   This Tutorial contains 2
Papers You are a marketing manager for a local
company and you are developing a plan to improve
customer relationships and increase
satisfaction. Select one of the following types
of local companies Florist Veterinarian Health/Na
tural Food Store Accounting/Tax Preparation
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1 FOR MORE CLASSES VISIT
www.mkt571edu.com   Create a 1,400-word Product
Launch Plan in a Microsoft Word document. The
Product Launch plan will be for two countries.
Select your home (domestic) market and another
for the international market. Do not select the
U.S. and Canada, the U.S. and Britain, or Canada
and Britain as your combinations. While the
audiences should have the same need for the
product or service you come up with, they should
have distinctive cultures and habits.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 3 Team Assignment New Product
Launch FOR MORE CLASSES VISIT www.mkt571edu.com
  Purpose of Assignment Understanding the various
phases of a product or service lifecycle is
critical when addressing a market. If your
product is in decline and the competitor's
product is in growth, your strategy for the
product or service will be different. This
exercise will enable students to demonstrate an
understanding of both their product/service life
cycle stage and a competitor's product. It is
designed to help students explore product mix
strategies in the various phases of a product or
service life cycle. This tool is critical when
addressing a market penetration, market
saturation or product/service decline.
Assignment Steps
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 4 Assignment Price and Channel
Strategy FOR MORE CLASSES VISIT
www.mkt571edu.com   Purpose of Assignment This
assignment is designed to help students analyze
and understand how price setting and go to market
(distribution) are interrelated and affects the
profitability and growth of the business. It has
been designed to be a short overview on purpose
the concepts of pricing and distribution are
complex and a general understanding is what
should be absorbed in one week of study.
Assignment Steps
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com    Let's assume that our
overall objectives for the ReCharge bar is to
generate 300 million in year 1 sales and capture
the 1 market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished. 
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   Let's assume that The
Recharge Bar has been wildly successful and we
have achieved all our major objectives in the U.
S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   Create a 1,400-word Market
Segmentation Plan for the New Product/Service
Launch Marketing Plan. Include the following for
both the domestic and international markets based
on the team's research Describe the target
market (audience) profiles, key buying behaviors,
and decision motivators for the consumer target
market. Note Do not pick different target
markets for the domestic and international
markets. Detail the steps involved in a new
product/service development.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy FOR MORE CLASSES VISIT
www.mkt571edu.com   Purpose of Assignment This
assignment is designed to help students
understand the interrelationships between brand
strategy and the communication message to the
target audience. It is a continuation of the
marketing plan and students should review the
Week 3 Learning Team Assignment for assistance in
product brand strategies the team has
developed. Assignment Steps Develop a minimum
700-word branding strategy and marketing
communication plan in Microsoft Word
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2) FOR MORE
CLASSES VISIT www.mkt571edu.com   Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation Evaluat
e the effectiveness of the existing marketing mix
(elements of the 4 Ps). Recommend a new marketing
mix strategy based on any weakness(es) you
discovered. Examine the company's current
positioning strategy.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) (2 PPT) FOR MORE
CLASSES VISIT www.mkt571edu.com   Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 5 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com    Let's assume our objective
for ReCharge is to deliver 300 million in first
year sales and to capture the 1 market share
position in the category by the end of our first
full year of operation. (BTW. Setting marketing
objectives prior to developing strategy is real
important) What should our promotional budget be?
Why? What methodology did you use to come up with
your budget?
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 5 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com   Instead you're going to get
a chance to get your creative juices going and to
hopefully have some fun doing it. Each of you
will demonstrate your creative approach to the
ReCharge Bar by developing a TV commercial, radio
spot or magazine ad. You don't need to get fancy
with the graphics. You can verbally describe what
is going on. But write the actual copy for your
ad.  You will need to restate your target
audience and positioning. You won't be able to
max out your points if you forget.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 5 Team Assignment Media Options FOR
MORE CLASSES VISIT www.mkt571edu.com   Purpose
of Assignment The purpose of this assignment is
to creatively illustrate traditional and new
media options. An understanding of the target
audience and effective communication for each is
a desired outcome. It provides the Learning Team
the opportunity to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. Assignment Steps As a Learning Team
choose a brand (different from the Week 3
Learning Team Assignment) and a related brand
strategy.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3 FOR MORE CLASSES VISIT
www.mkt571edu.com   Develop a 1,400-word
Communication Plan including the
following Discuss the marketing communication
channels available for the domestic and
international markets. Evaluate the merits and
drawbacks of the channel options in relation to
the target audience, your product or service, and
the timing of the launch phase. Select the
communication channel that is best for marketing
your product or service in the domestic and
international markets. Discuss the reach of each
communication channel.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications FOR MORE CLASSES VISIT
www.mkt571edu.com   Purpose of Assignment The
purpose of this assignment is to help students
think through the importance of social, legal,
and ethical issues that may arise with their
product or service and the implications of
decisions made within those frameworks. It is
designed to help the learners understand ethical
and legal issues related to marketing practices.
This knowledge helps to prevent such issues when
developing the marketing strategies in their
marketing plan.
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MKT 571 EDU The Secret of Eduation /mkt571edu.com
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project FOR MORE CLASSES VISIT
www.mkt571edu.com   Complete the final phase of
your New Product Launch Marketing Plan. Consider
your product launch to date, reflect on
additional learning, and incorporate feedback to
the Learning Team's Marketing Plan for your new
product/service. Once all previous weeks'
sections and the remaining parts of the Plan are
compiled, it should be no more than 3,500 words.
Be sure to include the following Create an
Executive Summary of no more than 350 words.
Incorporate the Situational Analysis (Week 3).
Incorporate the Market Growth Potential and
Competitive Analysis (Week 3).
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MKT 571 EDU The Secret of Eduation /mkt571edu.com