Best Tips For A Successful Mobile App Launch

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Best Tips For A Successful
Mobile App Launch
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Summary

• So youve built a mobile app.
• Now thousands of users will automatically rush to
  download your app, give it high ratings, and tell
  everyone else to download it.

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History

• The app market has drastically become more
  competitive over the years and app discovery can
  often be an issue.
• There are now well over 2 to 3 million apps in
  both the iTunes App Store and Google Play Store.
• Bringing your app to attention will require much
  more work than simply submitting it.
• Youll have to preparelong before youre ready
  to launch.
• Here are some tips to help you have a successful
  app launch!

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1. Build buzz

• Create an easy landing page and collect emails.
• You can start doing this while building your app
  long before its ready.
• If someone is interested in the idea of the app,
  ask them to sign up.
• Collect a group of early adopters anticipating
  the app long before it launches.

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2. Pick a date

• Select a launch date with a goal set in place.
• There will be multiple things that need to be
  coordinated, so keep a checklist to do them all
  on your launch.
• According to an article published on Techcrunch,
  apps published on Sunday typically get the best
  results.
• Apps published on Fridays usually get the worst
  results.

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3. ASO Planning

• ASO (app store optimization) is a major part of
  app marketing.
• Since one of the major methods of app discovery
  is still through app store search, its important
  to do what you can to implement ASO strategies.
• Certain things to consider include picking the
  right title, keywords, having great screenshots,
  a catchy icon and more.
• Keep in mind that like SEO, its better to rank
  highly for average keywords than to add a lot of
  keywords that are highly searched but very
  competitive.

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4. Feedback Before Launch

• Before you launch your app, you should have a
  customer beta period that will give app users an
  opportunity to describe what the user experience
  actually looks like.
• During the development process for your app, you
  should seek out beta testers that can review your
  app as you construct it, giving you chances to
  improve along the way.
• This will reduce the amount of post-launch
  updating and bug fixing that you would have to do
  without Sample in-development beta testing.

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5. Help Desk Ready

• A side from heavy testing to prevent having buggy
  app, having a communication channel for users to
  contact, communicate, and report missed bugs
  should be next priority.
• Anticipate this before the launch and during the
  beta testing phase.
• Make it as easy as possible for them to talk to
  you and report problems.
• The best way to do that is with in-app messaging,
  which reduces the friction of submitting an
  issue.
• Check out Helpshifts SDK for mobile customer
  support.

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6. Make a video for App

• Since changes announced at WWDC 2014 in June,
  Apple will allow developers to have a short video
  about their app.
• Make it good one! The video is a visual way to
  convince someone to download, so invest resources
  in making it compelling.

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7. Use Social Media

• This is the era of social media, which means your
  app launch has to focus on and include social
  media in its marketing plans.
• Even if youre designing a GPS app or an
  app-based game, you can use the icons to market,
  making posts that encourage users to repost,
  retweet or otherwise share to reach a wider
  audience, and get your app mentioned in the news
  and on blogs.
• Social media is really just representative of
  what people are talking about which means if
  its on social media, it is what people are
  talking about.

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8. Respond to Feedback After Launch

• Once your app is launched, you need to make sure
  you have a robust customer service department and
  bug reporting programs that can give your
  customers the chance to quickly report issues,
  and give your team the chance to resolve them
  quickly.
• Customers who feel ignored will quickly take to
  social media to complain as quickly as they went
  to social media to learn about or talk about your
  app, which means it is now more important than
  ever to respond to social media and to give your
  customers private outlets to easily get in touch
  about their issues.

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9. Pitch to press

• A few days before your launch, you should start
  reaching out to press or hire someone in PR to do
  it.
• Nothing beats traffic and increase download rates
  like an article from a major tech blog.
• If youre planning a launch covered by several
  sources, you might have to coordinate an embargo.

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Conclusion

• Launching an app can be a lot of work, but if
  youve spent a lot of time developing your app,
  you should spend a lot of effort on the marketing
  of the launch as well.
• Mobile apps are ubiquitous, which means you have
  to be responsive, innovative and smart to make a
  successful app in todays marketplace
• Do it right and who knows, you might even get
  your app featured on the iTunes App Store and the
  Google Play Store.

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Contact us

• Mobile [phone]
• Skype innvonix
• Email sales_at_innvonix.com
• Website www.innvonix.com

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