How to Be the World Best Client

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How to Be the Worlds Best Client
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Worlds Best Client

• Lets be completely clear about the above
  statement. This isnt about being a good client
  for our benefit. Were not saying that clients
  have any obligation to interact with us in a
  certain way.
• We are saying that there are two sides to every
  equation, and the best clients know that when
  they bring something else to the equation, there
  is a much better chance to see positive results.
• So here are 6 things you can do to build a better
  relationship with your SEO agency.

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Communicate about your goals

• When we say communicate, we dont mean telling
  your SEO company that you want Trophy Keyword 1
  and Trophy Keyword 2 to rank in the number one
  spot and wont settle for anything less.
• Communication is a two-way street. You can tell
  your SEO team what you expect, but you should
  also listen to the things they have to say. They
  may be able to help you set some other goals that
  will have a direct and fast impact on your ROI.

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 Be open and transparent

• We need to understand your business in great
  detail. This will help us determine which
  strategies will be the most effective for your
  situation.
• Its okay for you to expect the same from us. We
  will be open and clear about the strategies we
  are implementing so you know what is going on at
  any time in the campaign.

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Stay in touch

• Youre busy. We get that. But if we dont get
  input from you for 3 months, or you dont
  regularly review your reports, and then come back
  and say What have you been doing with my money
  and why am I not ranking 1 for Trophy Keyword
  1? then well have a long conversation ahead of
  us.
• Its important that you respond to communication
  from your agency in a timely fashion. Otherwise,
  you may end up bottlenecking some of your
  potential progress or missing an important
  opportunity.

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But dont be clingy

• Your SEO agency is also busy. We hope you get
  that. A good agency will strive to make sure that
  your needs are constantly met, but you do need to
  understand one thing
• The time your team spends on the phone with you
  is time they could be working to improve your
  rankings.
• You hired them to do a job. You should expect to
  be kept in the loop, but you need to let them do
  the job you hired them to do.

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Treat your agency like a member of the team, not
the proceeds of a transaction

• If youre really treating your online marketing
  company like a member of the team, youll include
  them in the decision-making process of anything
  that involves your website, social media, or
  other marketing endeavors.
• We cant be treated as outsiders and strangers if
  you want your campaigns to succeed. We may not be
  in the building with you, but we need to be
  treated as if we are.

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Always remember that we both want the same thing 

• SEO is not just about rankings. Its about
  conversion. Its about incorporating social
  media. Its about targeting the audience that is
  ready to make a purchase. And its about ranking
  but maybe not in the way you think.
• The more lucrative relationships happen when they
  create a real partnership with the agency.
•  

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