QuickMetrix! A Quick Solution To Track Your Social Media Metrics…

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QuickMetrix! A Quick Solution To Track Your
Social Media Metrics The world of advertising
and marketing has changed the face of
communication by getting equipped with 247
active digital presence. In social media, the
communication strategy has to be very simple and
yet attractive with incorporation of integrated
communication mix. Its necessary to reach the
target profiles every time when they want to
communicate with the brand, as it helps them to
easily recall the brand when they are about to
make any such purchase decision. Today, there
are lots of brand out there who are outperforming
other brands in terms of number games! But,
thats not the whole story. The numbers are not
enough to show their success story, the game is
still on and wide open for correctly positioning
our brand and strategically targeting the
correct audience. Social media is all about one
to one personal communication, i.e. a part of
online reputation management that kicks in when
our customers give their feedback or review or
even when they need solution. But to manage
them, we need some tool to filter conversation
and understand every comment, be it positive or
negative. Addressing the positive conversation
adds a badge to the brand, which will reinforce
its positioning in the market or market segment.
By answering the negative conversation, it adds
the efforts of the brand to reach out to the
people who arent satisfied with the product or
service. QuickMetrix enables our brands to reach
out on all the digital platforms and provide the
important analytical data. Our Clients like SVC
Bank, NIXI, India Handloom and Bank of Baroda are
well equipped with this tool, which helps us to
do the following things Getting Insights.
Trends. Pattern.
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Understanding social media engagement patterns
across Facebook, Twitter, Pinterest, LinkedIn,
Youtube, Google, Blog and on all other digital
forums. Grasping trends towards which audiences
are more likely to engage with the
brand Apprehending growth pattern and posts which
are mostly liked by the target
audience. Identifying Influencers. Audience.
Followers.
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Targeting the key influencers on social media
platform and participating into their
conversations while generating buzz. Identificatio
n of our audience through segmentation on the
basis of region, language and age. Providing
relevant data of the followers and their
behaviour on social media including
sentiments. Content managing Clicks. Likes. Tweets
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It measures clicks on a post which helps to
increase the effectiveness and Adds more
attention towards the post, likes, retweets by
target segmentation on all the platforms
and Specify which are the top post working for
the brand. Reporting Comparing. Positioning.
Analysis
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Quickly we can compare daily, weekly, monthly and
yearly reports to analyse the growth on digital
platform and effectiveness of the campaign
and Easily building reports and keep your team
up-to-date with automatic report sharing. It
provides all the stats and reports in a graphical
illustration which makes easy to analyse the
reports to set the futuristic goal. Tag and
track messages
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Tag messages tied to specific campaigns or events
to easily analyze their content, volume, and
sentiment towards our product and
services. Tracking of post, tweet, videos, etc on
social media was not easy before, but with
QuickMetrix its handy to fetch data in
real-time. Workflow Management Email Alert and
Email Integration for tracking daily Online
Reputation Management (ORM). So that we dont
miss any person to revert on his queries.
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Measure internal metrics Track performance at the
individual and team levelincluding messages
sent, flagging positive and negative or even
neutral sentiments and quick response from the
tool.