NEED IDEAS FOR BLOG POSTS? GOOGLE SEARCH CONSOLE WILL HELP!

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NEED IDEAS FOR BLOG POSTS? GOOGLE SEARCH CONSOLE
WILL HELP!
Article source https//www.websitestrategies.com.
au/need- ideas-blog-posts-google-search-console-w
ill-help/ I know sometimes that it can be
difficult thinking of blog posts to write. But
there is a great source of blog posts ideas
available for free through your Google Search
Console https//www.google.com/webmasters/tools/s
earch- analytics If you havent set up Google Se
arch Console then you definitely should
https//support.google.com/webmasters/answer/60011
04?hlen Once setup, you have access to a whole
pile of useful info related to your website.
Of relevance here is the search
https//www.google.com/webmasters/tools/search-
analytics?hlensiteUrlyourURL.
term
data
This is a list of all the search terms that
Google has recorded as having triggered your
website to appear in the search results. It shows
you the search terms, number of impressions
(number times your website has appeared in the
search results for that phrase), number of clicks
on your result and the Click Through Rate (CTR).
Now, you may have trouble relating this data to
what you see when you jump on Google and do a
search. Google says that this data is the
average for all users on all devices worldwide.
You can see that you can apply filters to narrow
the data as required.
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• To get back on point, this list of keywords and
  phrases is a gold mine of useful blog ideas.
• Heres what I do
• Scroll to the bottom and on the right, set the
  Show setting to the maximum.
• On the bottom left download the list of phrases
  as a CSV
• Open that list up in Excel
• Filter the list on Contains How and copy
  those terms out into a separate list. Repeat for
  the words why, what and whoNow youve
  extracted a pile of keywords from your analytics
  which seem to be question related. These could
  be great fodder for your blog and social media.
• Then you analyse each question or phrase for
  usefulness
• Is it a simple FAQ? If so, create a blog post for
  FAQs on that topic or product/service and add
  to your blog. So you might have several of these
  on the blog for different topics. But dont add
  all the FAQs at once, add one per week. When
  you add a new FAQ, also post that to your social
  media. Include images. You could even queue
  them up for a FAQ Friday type of thing.
• Is the question a good source for a full blog
  post? Then write a high quality post and
  distribute the link through your social media.
• Do you already have a blog post which covers the
  question? If so, then
• enhance that post and resurface it to the top of
  the blog and distribute it through social media.
  Enhance with additional content, quotes from
  experts/managers, images, video or make an
  infographic.
• Is it sensible to group several of these
  questions together into one blog post? Then do
  that.
• Get the most out of these sources of content
  because people have really searched on those
  phrases.