How Does Culture Affect Brand Design?

1
How Does Culture Affect Brand Design?
2
Outline

• Introduction
• Culture Influence on Brand
• Things To Consider
• Take Away

3
Introduction

• When thinking about creating design to advertise
  your product, culture is a major factor that
  comes into play.
• You may think that if one type of graphic design
  appeals to one culture, it will appeal to every
  culture.
• But the truth is, not much is universal in this
  world, and you need to consider that in your
  packaging and advertising.

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Culture Influence on Brand

• There are different features of your
  products package design that may appeal to
  different cultures. 
• For instance, the Japanese are attracted to
  bright and vibrant colors and the use of animated
  characters. The Swiss, in turn, opt for a more
  understated look. 
• The Chinese prefer not to use black in their
  design and packaging because they feel this is
  symbolic of death. Knowing the type of graphic
  or Branding design that will appeal to the
  culture it is being sold to is key in the selling
  of your product.

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Things To Consider

• Here are 5 things you should consider when
  looking into graphic design for your product when
  you want to sell for different cultures
• Know Your Audience
• To Standardize or Localize?
• The Language
• Be Environmentally Friendly
• Innovative Packaging

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Take Away

• Figuring out the best branding and graphic design
  for your product can take time and research.
• Thats the Brand designers has the knowledge and
  the resources to get your product noticed no
  matter where its being sold.
• San Diego graphic design and Branding
  company, Lien Design understands how to appeal to
  different cultures so that your product is sure
  to be a stand out, wherever its being sold.