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MHA 626 Week 1 Discussion 1 Business and
Strategic Planning FOR MORE CLASSES VISIT
www.mha626mentor.com   Week 1 Discussions To
participate in the following discussions, go to
this week's Discussion link in the left
navigation. Business and Strategic Planning The
business plan of a healthcare organization
describes the purpose of the HCO and lends
structure to its organizational goals.
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MHA 626 Week 1 Discussion 2 Strategic Planning
and Marketing FOR MORE CLASSES VISIT
www.mha626mentor.com   Strategic Planning and
Marketing Figure 1.1 in the course text
illustrates how various functional plans for a
healthcare organization support the overall
strategic plan. Figure 1.1 Relationship of
overall strategic plan to business unit plans.
Adapted from
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MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Banner Health
Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com   Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. Vision,
Mission, and Values Statements The course is
structured so that each week you will work on
specific segments of your marketing plan for the
Final Project that is due in Week Six. This week
you will choose a specific healthcare
organization (HCO) and begin examining the
products and services found in the HCOs
strategic plan. For this assignment, read Chapter
3 in the course text,
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MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Department of
Defense military medicine) FOR MORE CLASSES
VISIT www.mha626mentor.com   Assignment To
complete the following assignment, go to this
week's Assignment link in the left
navigation. Vision, Mission, and Values
Statements The course is structured so that each
week you will work on specific segments of your
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MHA 626 Week 2 Assignment SWOT Analysis (Banner
Health Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com   Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. SWOT
Analysis This weeks assignment will allow you to
generate content that you will incorporate into
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MHA 626 Week 2 Assignment SWOT Analysis
(Department of Defense military medicine) FOR
MORE CLASSES VISIT www.mha626mentor.com   Assign
ment To complete the following assignment, go to
this week's Assignment link in the left
navigation. SWOT Analysis This weeks assignment
will allow you to generate content that you will
incorporate into the Market Analysis section of
your Final Project. To prepare for this
assignment, read Chapter 4 of the course text and
the article by Simoneaux and Stroud (2011). You
may also want to review the recommended article
by Valentin (2001).
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MHA 626 Week 2 Discussion 1 Patient Centered
Marketing FOR MORE CLASSES VISIT
www.mha626mentor.com   Patient-Centered
Marketing This discussion will allow you to
generate content for your Final Project regarding
your chosen healthcare organizations customers
and demographics. As mentioned in Chapter 7 of
the course text, marketing involves both the
creation and distribution of goods and
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MHA 626 Week 2 Discussion 2 Selecting Marketing
Strategies FOR MORE CLASSES VISIT
www.mha626mentor.com   Selecting Marketing
Strategies This discussion will allow you to
create content for your Final Project regarding
the use of an appropriate marketing strategy.
Marketing strategies provide direction for
marketing efforts that support the goals of the
strategic plan. As described in Chapter 7, there
are three basic marketing strategies
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MHA 626 Week 3 Assignment The Importance of
Marketable Objectives (Banner Health
Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com   Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. The
Importance of Marketable Objectives This weeks
assignment will provide information regarding
marketable objectives found
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MHA 626 Week 3 Assignment The Importance of
Marketable Objectives (Department of Defense
military medicine) FOR MORE CLASSES VISIT
www.mha626mentor.com   Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. The
Importance of Marketable Objectives This weeks
assignment will provide information regarding
marketable objectives found
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MHA 626 Week 3 Discussion 1 Internal and External
Environmental Analyses FOR MORE CLASSES VISIT
www.mha626mentor.com   Internal and External
Environmental Analyses For this discussion, you
will examine information and data from the SWOT
analysis you conducted in Week Two and learn how
that information and data can be applied to the
Environmental Analysis section of your marketing
plan for the Final Project. To prepare for this
discussion, read Chapter 5 of the course text. It
is also recommended that you review Chapter 4,
which was read last week.
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MHA 626 Week 3 Discussion 2 Examining Market
Research Strategies FOR MORE CLASSES VISIT
www.mha626mentor.com   Examining Market
Research Strategies For this discussion, you will
examine market research strategies and how the
information gleaned can be applied to the
Marketing Mix section of your Final Project.
Services offered by healthcare organizations are
becoming increasingly diversified regarding
services offered. With this said, health care
organizations rely on market research to
determine their best course of action regarding
time and financial investment.
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MHA 626 Week 4 Assignment Database Marketing
(Banner Health Organization) FOR MORE CLASSES
VISIT www.mha626mentor.com   Assignment To
complete the following assignment, go to this
week's Assignment link in the left
navigation. Database Marketing This week you will
obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based information such as gender, age,
occupation, and lifestyles. As an example, to
better understand the wants and needs
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MHA 626 Week 4 Assignment Database Marketing
(Department of Defense military medicine) FOR
MORE CLASSES VISIT www.mha626mentor.com   Assign
ment To complete the following assignment, go to
this week's Assignment link in the left
navigation. Database Marketing This week you will
obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based information such as gender,
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MHA 626 Week 4 Discussion 1 Marketing
Opportunities and Strategies FOR MORE CLASSES
VISIT www.mha626mentor.com   Marketing
Opportunities and Strategies For this discussion,
you will obtain information for the Marketing Mix
section of your Final Project. Specifically, you
will focus on your chosen HCOs marketing
opportunities and goals. To prepare for this
discussion, read Chapter 9 of the course text. In
addition, examine your healthcare organizations
SWOT analysis (Week Two Assignment) and the
environmental analysis you conducted (initial
discussion from Week Three).
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MHA 626 Week 5 Discussion 1 Planning and Control
Measures FOR MORE CLASSES VISIT
www.mha626mentor.com   Planning and Control
Measures For this discussion, you will generate
content for your Final Project regarding plan
evaluations that are associated with a product or
service. As discussed in Chapter 12, planning and
control processes should be integrated that is,
both processes should be used to obtain feedback
that will allow the marketing team to
successfully reach strategic
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MHA 626 Week 5 Discussion 2 Implementation of
Performance Evaluation FOR MORE CLASSES VISIT
www.mha626mentor.com   Implementation of
Performance Evaluation   This discussion will
allow you generate content for your Final Project
regarding the implementation of performance
evaluation. As discussed in Chapter 12, the
implementation of performance evaluation methods
is an ongoing process that aids the
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MHA 626 Week 6 Discussion 1 Ethical and Legal
Issues Surrounding Social Media and Marketing
FOR MORE CLASSES VISIT www.mha626mentor.com   E
thical and Legal Issues Surrounding Social Media
and Marketing This week you will discuss legal
and ethical issues surrounding the use of social
media in marketing. As discussed in Chapters 10
and 11 of the course text and this weeks
required article, the use of social media within
marketing plans provides opportunities for
marketing departments to improve customer contact
and brand awareness. Based on
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MHA 626 Week 6 Final Paper Marketing Plan (Banner
Health Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com   Marketing Plan   To
prepare for this assignment, read this weeks
required article by Firshein (1996). For your
Final Project, you will compile the work you have
completed throughout the course to develop a 10-
to 15-page marketing plan that supports the goals
of a strategic plan for a real-world healthcare
organization, incorporating instructor and peer
feedback as appropriate. The Marketing Plan must
contain the following sections
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MHA 626 Week 6 Final Paper Marketing Plan
(Department of Defense military medicine) FOR
MORE CLASSES VISIT www.mha626mentor.com   Market
ing Plan To prepare for this assignment, read
this weeks required article by Firshein (1996).
For your Final Project, you will compile the work
you have completed throughout the course to
develop a 10- to 15-page marketing plan that
supports the goals of a strategic plan for a
real-world healthcare organization, incorporating
instructor and peer feedback as appropriate. The
Marketing Plan must contain the following
sections
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