Title: Four Things to Consider When Planning an Event
1FOUR THINGS TO CONSIDER WHEN PLANNING AN EVENT
2Having worked with a number of event organizers
over the years, we've found that there are some
things that can be easily overlooked when you are
in the beginning phases of planning your first
event. Giving special consideration to these 4
things from the start will ensure that your event
goes smoothly
3Safety
People want to have fun and they will undoubtedly
want to participate in your event because it
promises to be a good time for the whole family.
Keep in mind that one of the biggest draws for
your event will not only be the fun activities
offered but also the level of organization and
focus on the well being and safety of the event
attendees. Is your event location in a safe area?
Will children be safe if they stray away? Are you
located near a street with heavy traffic? Are the
event grounds contained and fenced in or can
people who are not invited wander into your crowd
of attendees? Addressing these and other safety
issues will not only ensure your attendee's
security but also enable you to market your event
as an exciting and safe occasion to be shared by
all.
4Food
More often than not, events will include some
sort of food or refreshments for attendees. The
logistics involved in feeding a crowd of hundreds
can be frightening but a little planning will
ensure that no one goes hungry. Two things you
should ask yourself are Where will the food come
from and how will I have an accurate idea of how
much food I will need? To address the first
issue, you will need to decide if you will hire a
catering company or purchase and serve the food
yourself. The advantages to hiring a company are
obviously that they will handle everything from
purchasing the food, to cooking the food, to
serving the food, and cleaning up after the
event. The downside is the cost of course.
5EVENT REGISTRATION
Offered exclusively on paper registration forms
and probably went something like this The
attendee would fill out the paper form and mail
it off to the event by post including a check.
Once received by the event, a staff member would
have to manually transfer the attendee's personal
information into a spreadsheet and make a trip to
the bank to make a deposit. After a week or two
of waiting, the attendee would get a letter back
confirming his entry into the event. The main
concern here is the length of time it takes your
staff to process one entry and the time the
attendee has to wait before receiving a
confirmation.
6Conclusion
With a growing number of people looking to take
part in novel activities these days, there is
plenty of opportunity for new event planners to
break into the industry. The catch is that with
the number of new events out there, only the most
organized and thoughtful event planners will
create something that truly stands out from the
rest. From my experience, the key to setting off
on the right foot and creating something
successful is thinking about these four items
from the very start. This solid foundation will
make launching your event easier and will lay the
groundwork for an event destined for growth and
popularity for years to come.
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