Don't Ignore These Five On-Page Ranking Factors (1)

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TOP 5 ON-PAGE RANKING FACTORS THAT ARE PERTINENT
TO SEO
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ON-PAGE SEO REFERS TO
Something within the website that improves its
search engine ranking.
This includes the HTML source code and the
content of the page.
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47 of users expect your website to load quickly,
in less than 2 seconds.
Each second of delay results in a 7 reduction
in conversions.
43 of users choose a website based on the meta
descriptions.
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TOP ON-PAGE RANKING FACTOR 1 - SITE SPEED
More than half of US shoppers won't buy from a
site if it doesn't load quickly.
Page speed is an important ranking factor for
mobile-first index.
A typical user only waits 2 seconds for a page
to load.
Users abandon sites that take more than 3
seconds to load.
Decreasing page load time can drastically
improve conversion.
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FACTOR 2 META CONTENT
43 of users choose a site after reading the
meta content.
The title content should be around 50-60
characters.
The meta description should be around 155-160
characters.
Don't stuff your keywords. Use latent semantic
indexing or synonyms of main keywords instead.
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FACTOR 3 USER EXPERIENCE
75 of users judge a companys credibility based
on its website design.
50 milliseconds is all it takes for a user to
form an opinion about your website.
94 of users give importance to look and feel of
website.
Make it easy for users to find the information
theyre looking for.
Your website should be easy to navigate, legible,
and use a good choice of colors.
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FACTOR 4 CRAWL FRIENDLINESS
Make it easy for spiders to crawl and index your
web pages.
When redesigning a website, remember to keep the
old URL structure.
Spell out words instead of using binary numbers
on blog pages.
Interlink internal blog pages.
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FACTOR 5 CONTENT IS KING
Google loves fresh content.
Duplicate content and thin content is penalized.
Your SEO consultant should add videos to your
site, as they are a great way to engage users.
Write content that answers the user's questions.
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