Mistakes in Corporate Blogging - PowerPoint PPT Presentation

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Mistakes in Corporate Blogging

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Title: Mistakes in Corporate Blogging


1
Mistakes in Corporate Blogging
  • Blogging is an effective way to reveal your
    company's value. Is also allows you to speak for
    your brand, make your business different from
    your competitors, attracts customers, and
    maximizes your marketing to bloggers especially
    in the Philippines.

2
In engaging an informative blog, there are many
business owners make the same mistakes by
creating a corporate blogging. If you are
committing one or even more, we listed the
business blogging mistakes below, it is your
choice to make a change.
3
Lack ofStrategy
  • Broadly attracting your audience can bring useful
    results. Establish what customers can expect as
    they visit your blog. Always monitor your blog so
    you can engage more with your client's concern
    and suggestions.

4
Publish articles consistently
  • Think about when was the last time you published
    an article? If you don't know the answer
    regarding this, then it is a major problem.
    Publishing articles should be consistent and in a
    scheduled manner. Your readers must know when
    will you publish your next article so that they
    would return to your site. If you don't have a
    plan, it is time to make an editorial calendar
    for your site. This surely helps you to publish
    your works consistently.

5
Your titles doesn't catch attention
  • Nobody is going to read your article if they are
    not intrigued by the title. If you don't spend
    enough time making interesting titles, it
    probably brings more readers. Boring headlines
    leads to poor results.

6
Poor keyword strategy
  • Boosting your online presence is part of an
    effective corporate blogging. You should aim for
    high-traffic keywords to achieve high-ranking
    from the search engines.

7
Not using Social media effectively
  • Social media nowadays has a significant impact in
    the market of your business rather than manually
    advertising to a mass audience. Social media
    advertising is free, but if you target more views
    from your niche, you must try paid advertisements.

8
Not building relationships
  • Writing your blog is not enough to achieve great
    results. As a business blogger, you must also
    find other bloggers for a mutual relationship.
    There are many business bloggers in the
    Philippines, as you build a relationship with
    other bloggers, it can bring you to success
    overtime. You just only need to give to receive,
    meaning, you can write a post on their blog, or
    for them to write one on yours. Aside from it,
    you can make good comments and share their posts.
    Building a relationship may take time, and you
    must have a sincere dedication fro this process.

9
You don't make the next step
  • Your blog readers have chances to be your future
    customers. Every blog post you should make must
    base on a call to action at the end. Select the
    right call to action method for each of your
    post this will increase your investment return
    at the right time.

10
  • blogapalooza.ph
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