Title: Mistakes in Corporate Blogging
1Mistakes in Corporate Blogging
- Blogging is an effective way to reveal your
company's value. Is also allows you to speak for
your brand, make your business different from
your competitors, attracts customers, and
maximizes your marketing to bloggers especially
in the Philippines.
2In engaging an informative blog, there are many
business owners make the same mistakes by
creating a corporate blogging. If you are
committing one or even more, we listed the
business blogging mistakes below, it is your
choice to make a change.
3Lack ofStrategy
- Broadly attracting your audience can bring useful
results. Establish what customers can expect as
they visit your blog. Always monitor your blog so
you can engage more with your client's concern
and suggestions.
4Publish articles consistently
- Think about when was the last time you published
an article? If you don't know the answer
regarding this, then it is a major problem.
Publishing articles should be consistent and in a
scheduled manner. Your readers must know when
will you publish your next article so that they
would return to your site. If you don't have a
plan, it is time to make an editorial calendar
for your site. This surely helps you to publish
your works consistently.
5Your titles doesn't catch attention
- Nobody is going to read your article if they are
not intrigued by the title. If you don't spend
enough time making interesting titles, it
probably brings more readers. Boring headlines
leads to poor results.
6Poor keyword strategy
- Boosting your online presence is part of an
effective corporate blogging. You should aim for
high-traffic keywords to achieve high-ranking
from the search engines.
7Not using Social media effectively
- Social media nowadays has a significant impact in
the market of your business rather than manually
advertising to a mass audience. Social media
advertising is free, but if you target more views
from your niche, you must try paid advertisements.
8Not building relationships
- Writing your blog is not enough to achieve great
results. As a business blogger, you must also
find other bloggers for a mutual relationship.
There are many business bloggers in the
Philippines, as you build a relationship with
other bloggers, it can bring you to success
overtime. You just only need to give to receive,
meaning, you can write a post on their blog, or
for them to write one on yours. Aside from it,
you can make good comments and share their posts.
Building a relationship may take time, and you
must have a sincere dedication fro this process.
9You don't make the next step
- Your blog readers have chances to be your future
customers. Every blog post you should make must
base on a call to action at the end. Select the
right call to action method for each of your
post this will increase your investment return
at the right time.
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