Digital marketing course (1)

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Digital marketing course

• Webmasters Google Analytics

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• Google Analytics is one of the most widely used
  web analytics applications. Some of the
  information, you will learn to derive includes

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• Visitor Reports
• Web traffic Reports
• Details of Keywords
• Content
• Conversion Rate

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• Google Webmaster Tools reveals how Google looks
  your site online. Webmasters use this tool to fix
  problems with the site if any.
• It offers lot of tools for webmasters with which
  one can improve the visibility of the site and
  fix problems if any. Some of the topics covered
  in this course are

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• Crawl Errors
• Search Queries
• Links
• Blocked URLS

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• Malware
• HTML errors
• Fetch as Google

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• Upon completion of this course, students will be
• Analytics course training will help you
  to discover the importance of Analytics in
  Digital Marketing What is the use, How to use
  this tool and How to get maximum benefit for your
  Business online?
• Effectively measure the performance of your
  website, digital marketing channels and user
  behavior on your site

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• Able to set-up, implement and track pros-cons
  effectively in Google Analytics tool
• Help you to interpret data fix different loop
  holes, and support you with various opportunities
  for better ROI or increase traffic or sales
• Evaluate, monitor and innovate your online
  strategies to get better results

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• Improve your website usability, Digital Marketing
  support customer engagement
• Provide guidance to think through advanced web
  marketing strategies with a global and local
  perspective

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• This course is applicable for everyone who is
  good in analytically thinking, mathematics,
  statistics, and not restricted to anyone who is
  passionate to pursue a Digital Marketing career
• Students/Freshers
• Offline Marketers

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• SEM / PPC Analyst
• Non-Digital Marketer
• Start-Up organization willing to introduce
  Digital Marketing

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• Product Brand Managers
• Candidates confused in deciding on a job career
  can take this as their future career
• Small Business Owners, Start-Ups Entrepreneurs
  targeting for instant visibility

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• MIS executives
• CEOs / CTOs
• MBA / MCA / B.E (Comp Science) students
• B.Com / BBM graduates

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• There is no eligibility criteria for this course
  as such. You can take up this course if you are
• Sales and Marketing Professionals
• Digital Marketers
• IT Professionals

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• Working Executives who want to switch to a career
  in Digital
• Executives who want to enhance their marketing
  knowledge
• Small Business Owners looking at adopting digital
  tools to enhance their businesses

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• Flexible (read freelance) career seekers. Work
  from home professionals
• Students passing onto their Final year of
  graduation
• Graduates from any discipline

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COURSE STRUCTURE

• What Is Google Analytics?
•   What Is Google Webmaster?
• Setup Analytics Webmaster Account
•   Set Goals

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• Add Filter
•  Track Following Reports
•        Organic
•       Social Media
•         Paid
•         Referral