Digital marketing course (2)

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Search Engine Optimization
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OVERVIEW

• This course is designed to offer learning on all
  the concepts, tools, and techniques of Search
  Engine Optimization. Master the process of
  organically driving traffic to your
  website/webpage by learning key modules such as
  keyword research, on-page and off-page
  optimization, link building, URL building, and
  SEO analytics.

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DURATION

• 15 days

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OBJECTIVES

• Learn Basic to Advanced skills for Search Engine
  Optimization
• Attract organic traffic to the website, boosting
  visibility and new customers
• Understand how Search Engines Work

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• Learn multiple research methods for effective
  data collection
• Apply research concepts to market your website
  successfully
• Employ Best Practices and techniques to promote
  search engine rankings of your website

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• Learn how to manage your website and troubleshoot
  problems
• SEO best practices, and tips and tricks on link
  building
• Effectively measure the success of your website
  and increase your skillset with Analytics

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TARGET AUDIENCE

• Search Engine Optimization training is beneficial
  for anyone who wants to become proficient in SEO
  best practices, particularly these professionals
• Marketing Managers
• Digital Marketing Executives

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• Content Writers
• Marketing and Sales Professionals
• Management, Engineering, Business, and
  Communication Graduates
• Entrepreneurs and Business Owners

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ELIGIBILITY

• There is no eligibility criteria for this course
  as such. You can take up this course if you are
• Sales and Marketing Professionals
• Digital Marketers
• IT Professionals

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• Working Executives who want to switch to a career
  in Digital
• Executives who want to enhance their marketing
  knowledge
• Small Business Owners looking at adopting digital
  tools to enhance their businesses

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• Flexible (read freelance) career seekers. Work
  from home professionals
• Students passing onto their Final year of
  graduation
• Graduates from any discipline