How to Learn Digital Marketing

1
Free Digital Marketing Course
Lesson 4 How to create your first website.
2
Recap for Chapter 3.

• Core Modules in Digital Marketing

• How to learn Digital Marketing.
• Digital Marketing Career Vs Other Career Options?
• Advantages of Digital Marketing.
• My way to learn Digital Marketing.
• Purchase Domain Hosting to start practicing
  today.
• How your personal project can help you in Career
  option.

3
What Type of Website you Should Have!

• Best way to learn Digital Marketing

1. I recommend WordPress self hosted blog.
2. Now more than 27 of worlds websites are using
   WordPress.
3. Free Blogs like Blogspot.in, blogger.com,
   wordpress.com are not recommended.
4. Wordpress.org is recommended.

4
Website Platforms

• HTML/ Website Builders Vs. WordPress CMS

1. HTML/ Website Builders are not recommended due to
   lack in functionality.
2. WordPress has detailed functionality.
3. WordPress has a great community for maximum free
   plugins and themes to customize any website as
   you want it to function.
4. Blogging is more recommended than your static
   website.

5
How to Choose a Domain Name

• About Domain Name

1. Domain name is like your Home Address where you
   live. You point everyone to your home address.
2. Domain Name looks like www.iamshashank.com where
   .com or .in/.net are extensions.
3. I personally buy domains from Godaddy mainly as
   they are best and sometimes try different domains
   registrars like Namecheap etc.
4. Good to use keyword based domains in case your
   business model support such names. They help in
   SEO strategy.
5. All tools that a multi billion dollar company
   use, you can try and test for learning in almost
   free using trials they provide.
6. You can start in less than INR 4000 to 5000 cost
   or less than 100 value with a personal/
   professional website and hosting.

6
How I learn Digital Marketing!

• My way to learn Digital Marketing

1. I am not an Expert of Digital Marketing.
2. I learn about new ways everyday and implement on
   my personal blog to test and analyse deep to find
   a way driving results myself.
3. I prefer organic ways of traffic so I always
   start with organic methods to promote any new
   thing I tried and get reviews from like minded
   people in my community to rectify errors.
4. Then I try and learn paid ads using my own
   website using just as low as 10 per ad campaign
   per channel.

7
How to get started

• Buy a domain and hosting and start practice today

1. Start with buying domain and hosting for a year
   and start practicing. This will cost you less
   than INR 3000.00 altogether or 50 approximately.
2. You can buy domain and hosting separately as well
   like I do. I purchase domains from GoDaddy and
   Hosting from other providers.
3. Choose your niche or industry like Electronics,
   Apps, Education, SSC exams preparations, whatever
   you know and you are passionate about. Choose
   domain name accordingly.
4. Install one click WordPress and choose any free
   theme to start with your blog at once. No
   technical background needed and you will start
   and finish in less than 15 minutes like a simple
   click and install method.
5. Read other blogs and resources and prepare 5-10
   topics and start writing articles for more than
   700 words. Use headings to separate your content
   or can also take ideas from other articles also.
6. Use Basic SEO for articles and create social
   media accounts with the same name as business
   name or Personal Public Figure pages.

8
Preferred WordPress Hosting

• What is Preferred WordPress Hosting as needed.

• Once youll visit BlueHost from the link below,
  you will see 3 plans.

1. Basic Plan For starters with traffic of 5000 to
   1000 monthly visitors, this plan is good.
2. Plus Plan I recommend this plan if you are an
   individual for start as you will get multiple
   ideas in start so as you need you need more
   websites. This plan is for you.
3. Prime Plan If you are an enterprise or already a
   pro and want to use some limit less services, go
   for it.

All Plans include Free Domain and a 30 day money
back guarantee and all plans are under Shared
Hosting Packages. There will always be a limit
for services no matter what. If you need extended
services, I will recommend you to use Dedicated
or VPS Hosting accounts.
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So, enjoying huh? Get started now!

• Get started with practical knowledge now!

Module-2/ Chapter-5 Highlights.

1. Quick Recap of Lesson -3.
2. How to use Hosting Account.
3. How to install One click WordPress setup.
4. How your Content Management System Dashboard
   looks like.