Steps of What Every Business Needs To Know About Sales

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Steps What Every Small Business Needs To Know
About Sales Marketing

• Arranged By Maryann Farrugia

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Attract Traffic

• Use social media, SEO and PPC
• Social media attract leads to your site with
  attention-grabbing content by starting a blog and
  sharing recent posts on social networks like
  Twitter, Facebook and LinkedIn.
• Search Engine Optimizations (SEO), use SEO to get
  your website found by people who search for a
  product or service you offer on sites like
  Google.
• PPC, Pay Per Click advertising enables you to
  boost online traffic by paying a certain amount
  to promote link clicks to your site.

3
Capture Leads

• Entice leads to give you their contact info
• Compelling Content, create interactive lead
  magnets that encourage visitors to sign up to
  receive your content.
• Landing Pages, your landing page copy should be
  short, concise and speak directly to the targeted
  audience you are trying to reach.
• Inspire Trust, demonstrate your expertise by
  placing testimonials, awards and social proof
  along side web forms where it is easy for your
  leads to see.

4
Nurture Prospects

• Develop trust to increase interest and engagement
• Establish a communication rhythm, create a
  consistent timeline for your nurture campaign
  that fulfills the needs of your prospects and
  your business.
• Personalize communication, make your emails
  personal and relevant to the reader by providing
  content that speaks to the specific wants and
  needs theyve communicated to you.

5
Convert Sales

• Turn browsers into buyers
• E-commerce, handle online purchase anxiety
  upfront by displaying a clear and easily
  accessible return, refund or replacement policy
  and FAQ list.
• Personal selling, optimize your sales process and
  improve the productivity of your sales team by
  having your customer relationship management
  (CRM) system automatically identify and respond
  to key actions by prospects, identify hot leads
  and distribute them based on specific factors
  like industry and geography.

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Deliver Satisfy

• Happy customers are loyal customers
• Keep your promises, then surprise and delight
  customers by sending loyal customers exclusive
  offers based on their preferences and buying
  habits.