CGD 218 Course Experience Tradition / cgd218.com

1
CGD 218 Course Experience Tradition / cgd218.com
For More Courses
Visit Now
www.cgd218.com
The progress of the world depends almost entirely
upon education
2
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Entire Course
CGD 218 Week 1 Assignment Why is Visual Literacy
Important CGD 218 Week 1 Journal The Evolution of
Media CGD 218 Week 1 DQ 1 Using Visuals to
Communicate CGD 218 Week 2 Assignment Final
Project - Step Two CGD 218 Week 2 DQ 1 Typography
in Business CGD 218 Week 2 DQ 2 Bauhaus
Manifesto CGD 218 Week 3 Assignment Using
Photographs from the Web CGD 218 Week 3 Journal
Visual Communication Today CGD 218 Week 3 DQ 1
Photography and Composition CGD 218 Week 3 DQ 2
Motion Pictures
3
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 1 Assignment Why is Visual Literacy
Important
Why is Visual Literacy ImportantWatch Brian
Kennedys TedTalk Brian Kennedy Visual Literacy
and Why We Need It (http//www.youtube.com/watch?
vOefLEpds5Is), and address the following
questions Compare and contrast Kennedys
definition of visual literacy with the textbooks
definition. Explain how visual literacy can be
considered a universal language. Examine how
visual literacy can impact communication and
global understanding. Your paper should be 1-2
pages in length, excluding title and reference
page, and formatted to APA style.
4
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 1 DQ 1 Using Visuals to Communicate
Using Visuals to Communicate Regardless of where
you work or what your career is, learning how to
communicate effectively and professionally is
important if you want to succeed. Further,
learning how to successfully utilize visual media
in your communication can dramatically enhance
the effectiveness of your message.
5
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 1 Journal The Evolution of
MediaClick
The Evolution of MediaOver the past several
decades, communication media have evolved
significantly. In addition to communicating
messages through books, newspapers, and
magazines, we now have the ability to communicate
through blogs, websites, and social media like
Facebook, Twitter, and YouTube. Now, more than
ever, the average person is capable of creating
and distributing professional-looking visual
communication.
6
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 2 Assignment Final Project - Step Two
Final Project- Step TwoLast week, you discussed
a possible message to communicate in your final
project. For this assignment, you will develop an
outline that clarifies your message and expands
upon it, filling in any gaps that either your
classmates identified in the discussion forum, or
you identified over the past week.Your outline
should include the following elements A
description of your message, and the desired
results A description of the intended audience
for your message A description of the typography
you plan to use in your message (e.g., this might
include the font or typeface you plan to use, the
tone you want the type to achieve, etc.)
7
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 2 DQ 1 Typography in Business
Oftentimes, we cant avoid using words to
communicate messages. And sometimes, were even
limited with the visuals we can include. So, how
can we make our messages as clear and
aesthetically pleasing as possible? Incorporating
typography can assist us in this especially in
the business setting. Take a look at the
following documents and examine how strategic use
of typography and white space has affected the
second document.
8
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 2 DQ 2 Bauhaus Manifesto
Your textbook describes design in light of the
Bauhaus manifesto.According to the Bauhaus
Design History (http//designhistory.org/Bauhaus3.
html), what was so new about the Bauhaus modern
art school was its attempt to integrate the
artist and the craftsman, to bridge the gap
between art and industry. It goes on to explain
that mass production was the god, and the
machine aesthetic demanded reduction to
essentials, an excision of the sentimental
choices and visual distractions that cluttered
human lives.
9
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 3 Assignment Using Photographs from
the Web
Using Photographs from the WebToday more than
ever, photographs and other visual media are at
our fingertips. Whether its through Google
Images or Flickr, we have endless visual media
available for us to use. Or, do we?Watch the
video Copyright Basics (http//youtu.be/Uiq42O6rh
W4). Then, in a 2- to 3-page paper, examine the
benefits and challenges associated with having so
many visuals available to us today. Describe the
possible ethical and legal implications of using
these photos, and explain how these issues can be
avoided.
10
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 3 DQ 1 Photography and Composition
Photography and Composition When considering
magazines like National Geographic, or social
media like Pinterest, it becomes evident that
photography plays an instrumental role in visual
communication. However, creating an impactful
photograph is not always easy.Your textbook
explains the importance of design and composition
in successful photography. For this discussion,
locate a photograph (either on the Web or in
print) that strategically uses at least three
elements of design (e.g., balance, color,
asymmetry, etc.).
11
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 3 DQ 2 Motion Pictures
Motion Pictures Like photographs, motion pictures
are a significant medium for visual
communication.Watch at least three of the
documentary trailers, belowDocumentary
Trailers Food, Inc. (Trailer) (http//www.imdb.com
/title/tt1286537/) Inside Job (Trailer)
(http//www.imdb.com/title/tt1645089/) Marley
(Trailer) (http//www.imdb.com/title/tt1183919/)
Planet Earth (Trailer) (http//www.imdb.com/title/
tt1645089/) Waste Land
12
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 3 Journal Visual Communication Today
Visual Communication TodayVisual communication
is just about everywhere we look. Reflect on the
visuals youve seen in your daily life over the
past couple weeks, and the messages theyve
communicated (e.g., TV commercials, billboards,
magazine ads, web ads, websites, product
packaging, photographs, etc.). Do any stand out
in your mind? If so, why do you think they were
so effective in getting your attention? Are there
any trends you are noticing specifically in
todays media?
13
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 4 Assignment Final Project Step Three
Final Project- Step ThreeYou should now have a
strong outline for the message you plan to
communicate in your final project, as well as a
good idea of how you want to incorporate visuals.
This week, locate at least five possible visuals
that you might utilize for your final project
(e.g., photographs, drawings, video clips,
screenshots, etc.), and add them to your existing
project draft. Be sure to reference any visuals
that you did not create. Then, 1-2 pages, explain
why you selected the visuals you did, how they
support your intended message, and what reaction
or results you hope to gain from the use of these
visuals.
14
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 4 DQ 1 Brand Identity
Brand Identity As stated in your textbook,
branding is equated with everything from
creative strategy to logotype design. It is said
to exist through sophisticated color palettes,
product packaging and service trademarks. Some
marketers insist that branding is corporate
image. Others align it with cohesive marketing
communications, positioning, slogans or
taglines.
15
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 4 DQ 2 Advertising
Advertising The textbook explains that, although
counterintuitive, advertising should not focus on
the product or service being sold, but should
rather focus on the needs and desires of its
target market. It quotes Michael Newman (2003)
statingDont tell me about your manure, tell
me about my flowers View the advertisements,
below. Then, select three and explain if and how
you see the above concept in action. Describe
what product or service each of the three ads is
trying to sell (e.g., manure). Then, explain what
you think each ad is actually selling (e.g., a
beautiful flower garden).
16
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 5 Assignment Final Project Using
Visuals to Communicate a Message
Final Project Using Visuals to Communicate a
Message Assignment Instructions Visual media can
have significant impact on how effectively a
message is communicated. Appropriate and
strategic visuals can inspire the audience, lend
clarity to a message, and, in general, say things
that words alone cannot.For this project, use
the concepts youve learned in this course to
effectively apply visuals to a business-related
message. Below, you will find just a few examples
of how visuals can be utilized to communicate a
message in the business setting. Feel free to
choose one of these examples, or select one that
is not listed.
17
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 5 DQ 1 Social Media
Social Media Social media can have a significant
impact on a companys success (both positive and
negative). What are the pros of social media, and
how do you think they can be harnessed to promote
effective communication? What are the cons, and
how do you think they can be avoided, to prevent
a communication disaster? Identify one example
that illustrates effective use of social media,
and one example that illustrates ineffective use
of social media.
18
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy
in Business
Social Media Social media can have a significant
impact on a companys success (both positive and
negative). What are the pros of social media, and
how do you think they can be harnessed to promote
effective communication? What are the cons, and
how do you think they can be avoided, to prevent
a communication disaster? Identify one example
that illustrates effective use of social media,
and one example that illustrates ineffective use
of social media.
19
CGD 218 Course Experience Tradition / cgd218.com
CGD 218 Week 5 Journal Packaging Visual
Communication
Packaging Visual CommunicationOver the past few
weeks, youve worked to put together a
communication piece through the use of visuals.
Describe the steps you took to get to your
finished communication product, and explain how
these steps were helpful. Finally, describe how
failing to put as much effort into the
preparation stage could be detrimental to the
ultimate communication of your message, and
describe how this concept can be applied to the
messages you communicate in your work
environment.
20
CGD 218 Course Experience Tradition / cgd218.com
For More Courses
Visit Now
www.cgd218.com
The progress of the world depends almost entirely
upon education