Tips for Preparing for a Trade Show

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Tips for Preparing for a Trade Show
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• Trade shows are a must for small business
  success. Theyre especially helpful to start-ups.
  However, trade shows can be frustrating and
  overwhelming.

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• Fortunately, there are ways to relieve this
  frustration and ensure youre properly prepared
  for your show. Just follow these steps
• Learn the specifics of the show
• Display your work and logo clearly
• Arrange the table properly and make it stand
  out
• Create a presentation board
• Promote on social media

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Learn the Specifics of the Show

• Before preparing for a trade show, you must
  know the specifics of it. This means learning
  about your audience and the area where your booth
  will be located.

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• Find out how large your booth area will be,
  the location of electrical outlets, if
  accessories like table cloths are provided and if
  theres enough wall space to display your logo.
  Knowing the specifics of the show and your booth
  area will help you plan and prepare your display.

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Display Your Work and Logo Clearly

• Your trade show booth design should include a
  large, visible logo, company name and a portfolio
  of your companys best work or products.

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• The logo should be clearly displayed on your
  wall space or printed on a cardboard banner along
  with your company name. A portfolio with your
  best work and product samples should also be
  displayed on your table. Print off photos of your
  best work and arrange them in a binder. Give
  visitors easy access to, and allow them to flip
  through your portfolio.

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Arrange the Table Properly and Make It Stand Out

• To make them more efficient and appealing to
  visitors, trade show tables should be arranged in
  levels.

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• Shorter products should be placed in the front
  and larger ones in the back to ensure all your
  products are equally visible. Visibility is
  important, but an interesting display is even
  more important. Tablecloths, runners and striking
  images or colours can make your display even more
  attractive. Be sure to also greet and welcome
  your visitors.

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Create a Presentation Board

• A stand-alone presentation board can be used
  to show visitors how your company, products
  and/or services can benefit them.

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• Make it stand out by using pictures or other
  graphics, including your logo. Also, consider
  creating a slide show presentation or video to
  display on television monitors. Stands and other
  special event rentals can be used to mount the
  monitors. A presentation board and a video
  presentation will draw more attention to your
  booth.

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Give Away Food and Other Goodies

• Free food is always a good way to attract a
  crowd. Besides, visitors may be hungry after
  walking around and looking at displays all day,
  so a small snack could make a big impression.

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• However, you should also offer them other
  things to remember your company by, including
  brochures, business cards, pens, hats, t-shirts,
  notepads, magnets and more. Promotional items
  with your companys name and logo will ensure
  your visitors remember you.
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