Shaping the Future of Business Through Digital Transformation

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WHITE PAPER
Contents Introduction 2 Focus Areas for
Digital Transformation of Your Business Systems
3 User Experience Transformation - Re-Design
for modern user experience 4 Cloud enablement
Augment Digital cloud platform and adopt on-cloud
Development 5 Analytics Utilize analytics as
a design input for transformation 7 Conclusion
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Introduction In our fast paced, constantly
evolving environment, the future of business
lies in being able to engage with your customers
better and provide them with great experiences
each time. Therefore, it is important to track
the trends that are shaping the future. It is
important to understand what encapsulates Digital
Transformation and how it can be achieved
through various means in an accelerated manner
for existing applications and products. As
customers and users become more and more
digitally enabled, capitalizing on your
strategies to maximize return on investment
through advancements in digital experience is the
need of the hour. It is now a well-known fact
that perceptions and needs of users change more
frequently than ever and those who are able to
capture the trend and are agile at the level of
systems of engagement, have a more satisfied
customer. They are able to maintain a sustained
growth in long run. For any business, digital
transformation is more of a business
transformation. More often than not, people and
not technology are the most important piece in
digitalization of an organization. We look at the
focus areas of digital transformation and how to
accelerate its achievement through various
technologies and techniques. We also look at how
this technology-enabled change unlocks
productivity improvements and significant
competitive advantage.
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• WHITE PAPER
• Focus Areas for Digital Transformation of Your
  Business Systems
• Digital technologies have a profound impact on
  all areas of a business, from enhanced customer
  experience to productivity in operations and
  better peer communication within an organization.
  Focusing on creating
• customer value proposition in terms of how new
  services and products are being offered along
  with optimization of the existing services to
• check and improve how effectively they are being
  delivered is what
• Digital transformation may aim to achieve in most
  cases.
• FOCUS THE CUSTOMER VALUE PROPOSITION
• Focus on redefining Customer Value Proposition
  (What is being offered to customers)
• Designing products and services around
  interactive UI, mobility and better information
  access.
• Augmenting Customer Experience with Digital
  Content and Social networking.
• Enhancing and streamlining consistent customer
  experience across various touch points.

• FOCUS OPTIMIZING DAY TO DAY OPERATIONS
• Focus on Optimizing the day-to-day operations
  (how it is being delivered)
• Leverage information across channels, business
  partners, and supply chain.
• Integrate all elements around points of customer
  engagement.
• Keep customer at the center of supply chain
  planning and execution.

• Both these aspects go hand in hand as one cannot
  be achieved without addressing the other.
  Creating customer value proposition cannot be
  achieved unless there is stringent input from
  operations on customer behavior, needs, usage
  patterns, and feedback. Operations will, in turn,
  be unable to connect well with the customers
  without proper digitally enabled touch points
  from where it collects data for analysis.
  Therefore, it is important to focus
  simultaneously on both these aspects.
• Technology provides means to achieve and
  implement both these areas through the
  following
• User Experience Transformation - Re-Design for
  modern user experience on web and mobile
• Cloud enablement Augment Digital cloud platform
  and adopt on-cloud Development

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• WHITE PAPER
• Analytics Utilize analytics as a design input
  for transformation
• User Experience Transformation - Re-Design for
  modern user experience
• User experience is the experience any user goes
  through while
• interacting with an application. Hence, UX design
  matters for any kind of software, be it a line
  of business enterprise application, a software
  product, or a website. The core of any UX design
  is to understand the key motivators to help in
  creating a meaningful and memorable experience
  to engage the user at every possible touchpoint.
• An impactful User Experience begins with an
  extensive User research. Detailed interactions
  with the user provide deeper insights on what
  they expect. Studying and defining the
  Information Architecture of any system would be
  an important design activity to accomplish during
  a transformation exercise. Also, to be able to
  create an effective end product, studying the
  existing front end and back end and achieving a
  complete understanding of the system is of utmost
  importance.
• It is also important to understand the overall
  ecosystem, market environment and competition
  while establishing UX design for your systems.
  This allows for design thinking to assume
  futuristic dimensions and include factors that
  would enable a business to stay ahead of
  competition.
• Based upon business need and environment,
  revamping systems of engagement involve some
  core aspects in technological terms that enable
  digitization from user experience perspective

Responsive Design
Rapid Development Frameworks
Web / Mobile Readiness
User Evaluation
Angular / Bootstrap
Native / Hybrid
HTML 5
A/B Testing
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WHITE PAPER
The bottom line is to design and create new
experiences and business models through new
channels via online presence, increasing
availability on multiple devices, enhancing
sensitivity towards user behavior, and ensuring
the best-of-class user experience across all
interfaces. User interface augmentation could
change your business through product / service
augmentation, transitioning online, reshaping
organization boundaries through global decision
making and enterprise integration. Therefore, it
is one of the most important digitalization
action in a transformation journey. Digital
Transformation typically starts from what is
already available to changing it to fulfill
future needs. Most organizations already have
websites as their window of communication to the
outside world. Very often, there is a need to
make it more interactive through mobile
enablement, social media integration, and
analytics. This could become a key starting
point for going digital. For those who have
already taken this step of digital
transformation, it could mean taking the next
step towards providing a more interactive
experience to customers, partner and employees
while they do business or work within the
company. Needs could vary by industry, it could
mean providing an inclusive experience by
integrating the physical isle with mobile in the
retail world, enabling a mobile work engineer in
the telecom industry, providing online boarding
in airline, or digitizing home security in real
estate. Mobile will be a key enabler for
transformation going forward as enterprise
applications now available on web or desktops
will need to be on mobile. UX for mobile is a
new dimension in customer experience management
and therefore, it needs to be taken up as a
specialized area. Cloud enablement Augment
Digital cloud platform and adopt on-cloud
Development Cloud could be an important game
changer for Digital Transformation. It can be
the single most disruptive of all new
technologies. Organizations benefit through cloud
not only through added capacity it offers, but
also through the faster consumption of
innovation in cloud services.
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WHITE PAPER Cloud continues to drive disruption
in businesses across the globe. It can be one of
the most formidable technologies to drive
transformation in ways greater than envisioned
before. Rather than just driving cost
efficiencies as thought earlier, organizations
are now using cloud for enabling better mobile
workforce, improving alignment with customer /
partners, better leveraging of data for insights,
developing new products and innovating among
others. Among the various key advantages that
cloud provides are Rapid scalability, agility
and innovation. Cloud PaaS platforms enable
scalability through elasticity on infrastructure
and through the ability to augment additional
resources quickly. Offerings such as AWS,
Arcade, Azure, and Modulus have contributed to
widespread usage of cloud as a dependable rapid
development and deployment solution. Development
on Cloud based platforms offers a lot of
flexibility. Platforms such as Telerik Mobile
provide vast opportunities for developing device
independent mobile applications without the need
for on premises workspaces. Clubbed with Telerik
Kendo UI, it is one of the best platforms to
develop good user interfaces in quick
time. Similarly, to achieve goals related to
real-time scalability, the server-side
JavaScript technologies like Node.JS and the
NoSQL databases, such as MongoDB pick up,
developers can just plug in to the Modulus cloud
and start developing on the go seamlessly.
Frameworks like AngularJS, ReactJS, and
Bootstrap provide the required features to make
the user interface fit for expected
responsiveness, maintainability, and
cleanliness. Examples of aPaaS based cloud are
Rollbase from Progress and Force.com from
Salesforce. Both provide tremendous flexibility
and agility in terms of rapid development
options on cloud. One can reap the benefit of
cloud based development for digital
transformation as these platforms provide a host
of inherent features. Businesses need to take
advantage of the opportunity to innovate,
differentiate, and grow. Cloud propagates
innovation by making experimentation easier and
removing bottlenecks in the path to adopt
technology thus accelerating the digital
transformation initiatives also.
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• WHITE PAPER
• Businesses can yield significant competitive
  advantages through
• Cloud adoption
• Enhanced agility and flexibility in
  implementation of innovative ideas
• Reduced time to market
• Analytics Utilize analytics as a design input
  for transformation
• We have long used IT to improve efficiency and
  productivity, optimize
• business operations and reach newer markets. Over
  the years, customer expectations have also
  changed. People are nowadays using social
  networks to interact, find jobs, find partners,
  socialize globally, and get new information via
  the Internet over multiple devices.
• Businesses need to respond to this shift and take
  advantage of online activity to improve the way
  they reach out to customers, enhance their
  propositions and positioning and provide a world
  class experience. This is where analytics plays
  an important role. It is the feedback mechanism
  that allows a business to take decisions and
  adopt the right transformative strategy.
• In order to identify new opportunities, companies
  need to become more data driven. For this they
  need tools to analyze data. Much of the data
  today is stored in the operational systems and a
  lot of companies are now starting to use the
  document-based databases (NoSQL) for their
  operational systems. One such document database
  is MongoDB that has gained popularity and which
  can be utilized for this purpose.
• In addition to utilizing NoSQL databases for
  analytics, there has evolved a hoist of tools
  that enable you to perform business analytics.
  Whether its the daily generated data of your
  systems of record, marketing applications, CRMs,
  ERP and Supply chain systems, or the cloud based
  systems, all the data can be utilized to help you
  predict trends, understand the customers
  patterns, forecast needs related to investment
  in technology, operations, products etc. and
  thus, minimize your risk in the overall digital
  transformation.
• Feedback from analytics systems provide a good
  insight on how systems of engagement can be made
  more personalized and targeted to empower unique
  customer experiences and create new business
  models for the organization thus enabling
  reshaping and redefining of customer value
  proposition.

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WHITE PAPER Conclusion Digital transformation is
an activity that needs a wholesome approach.
While organizations think of harnessing the newly
trending digital technologies to grow their
presence and reach they also need to
simultaneously augment the delivery mechanisms
and touch points to gather relevant information
and feed it back to their decision making
process. In order to achieve their objectives,
businesses will need to attain new set of
capabilities around UX, mobile, social
networking, cloud and analytics. This comes with
its own set of challenges in terms of managing
costs and deciding how far to go. It is evident
that those who pick up the challenge of digital
transformation early will obtain its benefits and
be called industry leaders as the pace of change
in this area is extremely fast. JKT can help you
define the path to transformation through its
Digital Services Practice. We adopt various
technologies and evaluate the best suited
direction for your business in pursuit of Digital
Transformation. Our trained experts help in
analyzing the existing market scenarios,
environment and needs and establish the ideal
technical path for our clients.
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About JK Technosoft Ltd. JKT is a global IT
services and solutions provider covering the
entire software lifecycle and employs over 1000
top-class technical specialists. We help
customers solve technological challenges and
create unmatched value. http//digitalservices.jkt
ech.com/
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