Essential Elements for a Content Marketing Strategy

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Essential Elements for a Content Marketing
Strategy
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What Is Content Marketing?

• Content marketing is a strategic marketing
  approach focused on creating and distributing
  valuable, relevant, and consistent content to
  attract and retain a clearly defined audience
  and, ultimately, to drive profitable customer
  action.
• You can use different types of content to build
  brand awareness, improve customer experience, or
  generate inquiries and leads. Companies use also
  their content marketing channels to get
  feedback. But regardless of your goal, your final
  content mix whether its your blog, your
  Facebook page, your Twitter account, or all of
  the above should consistently and effectively
  promote your messaging, provide a great user
  experience, and add value to your business. Here
  we discuss essential elements that will help you
  form a strategy to get you there

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Identify Your Audience

• This is the first thing you need to work out
  who are you talking to? Which target population
  are you gearing your content towards? This, of
  course, will be largely dependent on your product
  or service. For example, if your company makes
  baby toys, you need to talk to parents. But if
  your product is made for single professionals,
  then you need switch your voice and content to
  appeal to this segment.
• Basically, you need to talk to the right people,
  in the right language. Spend time identifying
  your target audience. Surveys, interviews, focus
  groups, and marketing databases are all great
  sources of information. If youre on a budget,
  you can send a quick survey to your current
  customers, interview your sales team or even post
  a question to your social media channels.

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Get Internal Support

• Content marketing is time-consuming and
  labor-intensive. You cannot do it alone. At some
  point, you will need support from all quarters
  everyone from the product, development,
  marketing, and support teams and especially from
  senior management.
• They need to buy into the strategy, understand
  the larger goal, and be willing to assist the
  process. This way, whenever you need help or
  additional resources, you already have their
  support. Getting them involved from the very
  beginning is critical to your strategys success.

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Have Your Checklist in Place

• Weve already established that creating and
  executing a content strategy requires plenty of
  time and resources but we have some good news!
  The more time you spend planning in the
  beginning, the more headaches youll save later
  on. Make sure you cover the following questions
  right from the start
• What are you trying to achieve with content
  marketing?
• What is your current situation?
• How will you put this strategy in place?
• How will you measure the strategys effectiveness?

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Develop the Right Content

• Many businesses, given an opportunity to present
  their online brand, get lost somewhere along the
  way. Usually, its because theyre only looking
  at one half of the picture. Having your content
  in place is only the first challenge. The next
  challenge is to identify the channels you can use
  to distribute your content.
• Different channels are better suited for
  different types of content shorter content is
  great for Twitter, while long form will perform
  better on LinkedIn or Medium. Videos are for
  YouTube, images go on Instagram, and infographics
  are good on almost any network. And we havent
  even touched on whether your readers access your
  content from smart phones, tablets, or computers.

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Engage the Customer

• Customers are at the heart of content marketing,
  and everything you do must be geared towards
  them. This is the audience youre trying to
  support, engage, influence, and empower.
  Everything in your strategy from your contents
  voice and tone, to the types of content you
  create and different channels you use must work
  towards this end. Keep these two questions in
  mind
• Which stories will delight your audience?
• Which stories will make the biggest impact?

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Planning is Key

• Theres a carpenters proverb that says,
  measure twice, cut once. And as we mentioned in
  Tip 3, the more you plan now, the more pain
  youll avoid later. Take your editorial calendar,
  for instance have it in place for a whole year.
  When do you publish? How often do you update your
  website? Do you tweet in the morning, or in the
  afternoon? Do you have a content bank of
  interesting, timeless stories to tell?
• Many companies fail at content marketing because
  of a lack of planning. Have enough content.

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Build SEO-Friendly Pages

• Like everything else in business, when you have
  an objective, you need to check to make sure
  youre on the right track and achieving the goals
  you set for yourself. If you did the proper
  planning at the start, youll already have a list
  of Key Performance Indicators, benchmarks and
  milestones to achieve. For example, maybe you
  want to attract 10,000 unique visitors in a
  month, or generate 10 daily comments on each blog
  post. These are the KPIs you must monitor. Heres
  a useful primer on metrics, and another one on
  tools.

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Doing Proper Analysis

• So youve built all these pages and loaded them
  with great content, but youre not sure why
  people are not visiting. Often, its because
  people cant find your content. Proper Search
  Engine Optimization (SEO) ensures that your page
  is search friendly, and shows up near the top of
  search engine results when users search for
  products and services in your industry.
• What measures can you take to be SEO-friendly
  and make sure users find your page? The most
  important practice for building SEO-friendly
  pages is including relevant keywords in your
  content, and there are many tools that can help
  you optimize your blog, website and other
  channels.

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Get in
Touch
Sxope Consolidate

• 12/14 Brook street, Everton park, 4053 QLD,
  Australia
• 0411 382 967
• sales_at_sxope.com.au

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Thank You..!