How Important Is Packaging In The Cosmetic Industry?

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How Important Is Packaging In The Cosmetic
Industry?
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If we look at the way people buy, ignoring the
huge advertising and marketing budgets, it is how
the product looks, the feel of the product in the
hand and how it smells - all factors weighed up
by a potential customer, consciously or
unconsciously, before the decision is made to
buy. And don't think just because a product is
natural, organic or ethically sourced you can
sell it in a recycled Airless Bottle Pump, most
customers don't think that way.
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• Materials
• If your product is a liquid, cream or gel you
  have three choices glass, plastic or aluminium.
  Glass is relatively expensive, heavy and fragile
  but it generally has a higher perceived value,
  important if your product is expensive, and it
  can be recycled. Plastics range from relatively
  inexpensive HDPE, through PETs, to polycarbonates
  that look and feel like glass.

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2. Tops and Dispensers The crowning glory atop
the Airless Bottle Pump, does a lot more than
just stopping the contents from escaping. It must
match the aesthetics of the container, be easy to
open and close, ideally with one hand and enable
a controlled amount of product to be dispensed.
Many tops include a self-cleaning feature and
'airless' pumps can prevent contaminants getting
into the container to extend product life one
opened.
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3. Colours, Labels and Printing Most containers
are available in a range of colours with clear,
frosted and white the most popular, closely
followed by silver and black. Aluminium is
available in solid colours through painting or a
range of funky metallic finishes using the
process of anodisation.
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4. Box or No Box The final step is to decide
whether the skincare product is sold in a box or
other form of packaging. A box will add cost but
there are some important advantages. Products
sold in retail outlets have to compete on the
shelf with similar goods and a box gives you more
space to look good.
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If your container is small a bigger box will help
is stand out more and provides additional space
for instructions, ingredients, legal jargon and a
barcode. If you are really pushed for space you
can include additional information on a leaflet
inside the box.
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Xinshi, Baiyun Dist., Guangzhou, Guangdong, China
(Mainland) Tel [phone] Email manager_at_ahp
ackaging.com Website www.ahpackaging.com