Analysis of Credit Quality Anheuser-Busch Companies

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• As a manager, it is important to understand how
  decisions can be analyzed in terms of alternative
  courses of action and their likely impact on a
  firm's value. Thus, it is necessary to know how
  stock prices can be estimated before attempting
  to measure how a particular decision might affect
  a firm's market value.

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DEFEND YOUR CHOICE OF MODEL, AND EXPLAIN WHY IT
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