PHOTOGRAPHY & MODEL’S GUIDELINES FOR AN E-COMMERCE

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PHOTOGRAPHY MODELS GUIDELINES FOR AN E-COMMERCE
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Photographs plays an important role in the sales
of the product at every e-commerce platform. THE
BETTER THE VISUALS, MORE THE SALES. If the
product visual details are not clear, then the
customer wont go for it.
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So, before selling anything on an e-Commerce
portal or starting one of your own, make sure
that the visuals are pleasant and attractive.
Images should be clear, crisp and of
high-resolution. You can follow the following
guidelines to create an appealing catalog 1.
Guidelines for Background 2. Composition
Resolution of Images 3. Lightning Conditions
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GUIDELINES FOR BACKGROUND
You must have your image on a white background so
that customer's attention is not drawn to any
other thing than the product. Color background
prevents the product from standing out. If your
images are not on white background, you can get
them re-shot or edit via Photoshop and other
image altering applications.
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COMPOSITION RESOLUTION OF IMAGES The images you
take or edit, make sure it covers 80 of the
frame and is aligned in the middle so that the
customers can view each and every detail
properly. Avoid pixelation of the images by
capturing in high-resolution. The ideal
resolution is 2000 (height) x 1500 (width). If
your image gets a little shaky, use a tripod or
put your camera on a plane surface, you can also
use Auto Focus setting.
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LIGHTNING CONDITIONS Avoid using flash for
overexposure and reflections. You can use thin
white sheets to create 'Soft Light' effect so
that images won't be over or underexposed. You
must not use any filters on the images or camera
lens while shooting or editing, different lights
or bulbs like fluorescent, incandescent.
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MODEL'S GUIDELINES
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Apparel/Accessories should fit models properly
no one would like to buy clothes that look unfit
or loose.
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Models should pose in a decent way indecent
poses may distract the customers.
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Avoid using props props may confuse customers
about the product.
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