Social Media Optimization presentation | IndigoIcon

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Social Media Optimization

• New strategies 2017

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What is SMO?

• Social Media Optimization is essentially using
  social media as a catalyst to grow your companys
  online presence. Where some companies tend to
  just set up a Facebook Page, Twitter Profile or
  Vine because its the cool thing to do, SMO is
  about strategically creating, building and
  maximizing your social media plan to connect with
  your target audience.

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Why SMO?

• Strengthen your brand
• Generate leads
• Get more visibility online
• Connect with your audience
• Improves Search Engine Ranking

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How to do Social Media Optimization

• Social Networking
• Micro Blogging
• Video Promotions
• Slide Promotions
• Blogging
• Photo Sharing
• Group Participation, Answer and comment posting
• Widget Promotions

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Advantages of SMO

• SMO can grabs the attention of Existing and
  potential clients to your website
• A great return on investment can be achieved with
  the help of SMO
• Brand recognition can be achieved on the internet
  about your products/services, which helps your
  company gain attention

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Social Media Platforms

• Reddit
• Facebook
• Tumblr
• Twitter
• YouTube
• LinkedIn
• Pinterest
• Instagram
• Google .. To rank pages in the search engine
  result pages.

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The following are the step to keep in mind

• Recognition Build a brand reputation, its
  essential to built your brand from qualified
  source.
• Engagement- Engage share reciprocate more with
  your potential clients
• Authority Become a remarkable authority in your
  filed of expertise
• Leadership Create everything on your own,
  harness originality and never duplicate things
• Social- be social, find and engage social able
  experts in your field
• Media- Improve your influence by knowing your
  social media platforms
• Optimization Increase by improving technical
  aspects

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Summary

• A creative SMO is your partner in boasting your
  online presence and improves more traffic from
  additional sources. SMO improves SEO Performance,
  SMO refer to optimizing a website and its content
  in term of sharing across social media and
  networking sites