Service Tire Truck Centere ǀ STTC

1

• Service Tire
• Truck Centers
• www.sttc.com
• www.sttcroadassist.com

2
Service Tire Truck Centers

• Founded as Service Tire Company in 1955 by Walter
  Dealtrey Sr. (1928-2002).
• Management/Ownership Team -
• Ronald Bennett President/CEO Joined STTC in
  1970 as service and retread shop person and
  later became President.
• Walter Dealtrey Jr. COO/Sec/Treasurer
  Joined STTC in 1986. Spent
• 10 years in Sales and Store
  Management before current position.
• Focuses on Operations and
  Financial aspects.
• Howie Harding VP of Sales Promoted in
  2017 after multiple roles within the sales force.
• Dan Watson- VP of Production Joined STTC in
  2016 after 25 years with Goodyear
• Each has years of hands-on experience in all
  aspects of STTCs operation and are committed to
  its success.

3
Added Services and Products

• Wheel/Powder Coat Three central locations.
  Highest quality. Assembly line, phosphate
  treatment, 450/day, multiple colors.
• Aluminum Wheel ReconditioningVIS Process Have
  at two locations
• Mechanical services in many locations
• OTR available for all locations In House Repair
  System.
• Alignment both Drive-In and Mobile
• Truck routes to supply large fleet accounts

4
Organization

• Highly trained and motivated sales force60
  working out of their truckshands onlittle
  turnover
• Regional Sales Managers (4) to develop
  salespeople work with Branch Managers on
  operational tasks
• Regional OTR Sales Representatives (3)
• Fleet Sales Managers (3) solicit key accounts
  both local and nationally
• Service Trainers (2) Full-time dedicated to
  service training, OSHA compliance, MSHA and TIA
  certification.
• Office Trainer Full-time focused on branch
  office billing functions.
• Branch Managerslong time, key people of STTC -
  little turnoverwell trained in their leadership
  roles, dedicated, strong incentive programs.

5

• Centralized computer system, well-run and liked.
  Supplier interfaces, good and timely information,
  many automated functions, all branches on-line.
• STTC On-Line Allows customers on-line access
  to check retread status, new tire inventory,
  copies of signed invoices more
• STTC On-Line Allows employees to access
  inventory account information after hours.
• Branch inventory sharingdone through internal
  delivery system provided to all branches by STTC
  trucks.

6
Retread Plants

• Millions produced since 1967
• 4M as of 12/10.
• Four plants - Bethlehem York PA, Millbury MA,
  and Millville, NJ.
• All have newest equipment upgrades.
• Well trained retreaders low turnover.
• Well paid with Piece Rate Pay Plan.
• Low warranty rates - .4
• Productivity to control manufacturing costs
• BibTeadNext for casing management

7
Training/Personnel Development

• On-Line Training with 40 classes. Many mandatory
  for all employees.
• New Hires Must complete 19 basic sections.
• Service Managers - Annual 2 day training meeting,
• Office Managers Annual 2 day training meeting.
• Store Managers - Annual 3 day group meetings and
  quarterly regional benchmarking meetings.
• Sales Personnel - Semi-annual 2 day meetings
  (plus in-house and supplier training programs).
• Continuous Training Leadership, Selling Skills,
  Product Knowledge, Basic Supervision, Service
  Training

8
Insurance/Safety

• Member/Owner of Captive Insurance company
  (Raffles Insurance LTD) since 1993 for Auto, Work
  Comp, G/L Insurance.
• Rates have increased less than industry averages.
  Full-time Safety Manager.
• Employee Safety Program with safety incentives,
  penalties, and goals.

9
Sales Strategy

• STTC sales strategy portraits (brands) our
  company as providing the most reliable and safe
  services (Service Is our Signature) accompanied
  by high standard quality products communicated by
  highly trained personnel thus will allow
  customers to reduce overall tire costs.
•  
• STTC Vision perceived as the only tire company
  that can deliver what we say we can our brand is
  service with quality products.
• Value Perceived by Customers is one that creates
  a benefit through cost savings, increased
  vehicle productivity, increased profit, safety,
  trustworthy and their customers satisfaction on
  execution

10
Sales Strategy

• STTC Philosophy
• Tire Acquisition Tire Maintenance Tire
  Recycling
• Sustainable Tire Program process approach
  in creating a consistent execution to the tire
  program with no variables, creates a higher
  customer satisfaction and increased profits
•  
• Customer focus consultative approach, diagnose
  sales opportunity
• Differentiate customize tire program to each
  customer and segment
• Marketing show ROI, define the ease of
  implementation,
• Market Share target fleets which understand
  value and poses new business

11
Strengths

• Commitment to quality brand products
• Drives value and loyalty
• Commitment to retreading excellence
• Appearance, durability and performance
• Openness to change
• Willing to listen to the dealers
• Quality field people
• Knowledgeable, strong expectations, head count