Analyze the firm's external environment

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ANALYZE THE FIRM'S EXTERNAL ENVIRONMENT
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Analyze the firm's external environment

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• Proctor and gamble has survived stiff competition
  because the management has had the will to change
  how it operates, but its core values has remained
  the same so as to serve theconsumers and create
  value for the shareholders. Known as a global
  leader in a fast moving consumer goods industry
  (Vij, 2016), this company has long prioritized
  value creation by putting strategies and
  capabilities into place to transform into a more
  profitable consumer driven industry.

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Analyze the firm's external environment
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