Digital Marketing Trends for Small Business Owners

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Digital Marketing Trends for Small Business
Owners

• Insight on Effective Digital Marketing

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Digital Marketing Trends you can easily take
advantage that yield you a good return on your
investment

• As a small business owner, you have to wear many
  hats such as CEO to CFO to CMO to focus on
  several domain of your company. Therefore, many
  marketing efforts doesnt get much attention as
  you would like to.  With such limited time for
  marketing, its imperative for small business
  owners to work smarter and not harder by
  incorporating Digital Marketing as a part of your
  marketing plan.

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Top 5 Digital Marketing Trends1. Mobile
FriendlyThe first and foremost important thing
for your business is to implement one marketing
strategy i.e. mobile optimization. This is the
one you simply cannot do without. With more and
more consumers using their mobile devices to read
email, surf the Web, and check social media, its
important that each part of your digital
footprint is optimized for mobile.
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2. Video OptimizationMost social media
platforms have video capabilitiesand consumers
are racking up millions of hours watching this
content. You must implement video optimization as
a part of your Digital marketing plan. Producing
videos for Facebook, YouTube, Twitter, and
Snapchat is an excellent way to increase
engagement with your audience and inspire brand
loyalty. Live Videos are in trends today as it
creates a sense of intimacy between you and your
followers.
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3. Influencers EffectInfluencer marketing has
become more sophisticated recently. You can not
only include pure celebrities but also other
types of influencers. People most likely to take
recommendations from those they trust and admire.
Find an influencer whose recommendation you would
personally trust. According to Nielsen, 90 of
consumers trust peer recommendations as opposed
to 33 trusting advertisements.
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4. Personalized Social Media MarketingPersonalize
d marketing techniques can be used simply by
adding your customer's name in the bulk email
messages you send out or as complex as targeting
individuals that work at a specific company you'd
like to sell your services to with Facebook or
LinkedIn ads. Adding your subscribers names to
your email campaigns is all you need to do to
personalize your digital marketing efforts.
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• 5. Metrics
• According to Infusionsoft, 47 percent of small
  business leaders have no idea if their marketing
  campaigns are effective or not. To understand
  what your customers click on and what they share,
  take advantage of the analytical tools provided
  by Google and social media platforms and boost
  your digital marketing efforts.

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Brainmine offers a unique approach to help
businesses achieve and sustain 1st page search
results through an ongoing strategy built through
proven success.
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So, What are you waiting for? Contact us today!
Allow us to be a part of your success!!

• Brainmine Web Solutions
• Ashoka Society,Sambhaji nagar
• Kalewadi Phata(Thergaon), Pune
• Maharashtra - 411057 India
• Ph. No.- [phone]
• Mobile No.- 0909-6247774
• info_at_brainminetech.com

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