6 Reasons Why all Real Estate Agents Should Blog.

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6 Reasons Why all Real Estate Agents Should Blog
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1 Search Engine Optimization
Blogging helps your Real Estate website achieve a
higher ranking on search engines. The key to
search engine ranking is information-rich content
being added on a consistent basis. Blogging is
the ideal format for publishing information on
the Internet, and its really easy to update a
blog. Its truly like writing an email only its
to the whole world. Its even as simple as a
short Facebook post.
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2 Credibility
A blog helps to brand you as an expert in local
knowledge and in real estate. When you share
your knowledge in a blog, you build the kind of
trust and credibility that turns contacts into
leads into clients for life. After a while, you
will build up a huge inventory of postings, which
will be impressive, especially to the Generation
X and Y homebuyers that are the future of your
business.
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3 Relationship Building
Blogs put a personal face on your real estate
business. The personal nature of blogs makes them
a powerful tool for building relationships with
your clients and potential clients. Theres a lot
of competition online in the real estate space,
and a blog is one of the best ways to separate
you from the competition. Blogging helps you
build the quality of relationships that can turn
leads into clients for life. If you dont have a
blog, make launching your own blog one of your
top priorities.
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4 Feedback
Your blog makes instant feedback possible. A blog
is an ideal format for getting feedback from
clients. Visitors can respond to your comments
and link to your blog posts from their own
websites, blogs, and social media. Hot topics can
create a thread that engages dozens or hundreds
of readers to post their replies. The replies
will tell you a lot about what your market is
thinking and wanting.
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5 Up-to-date Information
Blogs put information that is new and that helps
you in a couple ways. First, it will give your
clients and potential clients reason to come back
to your site again and again.Also, the spiders
that Google uses to regularly crawl your site
to see if theres anything new will reward you
for the fresh and frequently updated content by
giving you higher Search Engine rankings.
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6 Blogging Leverages Your Time
Not only can you speak to many people instead of
just one with a blog post, you can now have that
post be sent to many different groups of people
simultaneously using different methods that all
work from one click of your submit button.