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MARKETING PLAN  FOR MORE CLASSES VISIT
www.tutorialoutlet.com Running Head MCDONALDS
MARKETING PLAN 1 Frieday Night with Redbox A
McDonalds Marketing Plan Samuel A. Sample BUS
330 Principles of Marketing Professor
?Sadeghinejad February 16, 2016 MCDONALDs
MARKETING PLAN 2 McDonalds Marketing Plan
Frieday with RedBox Brand or Company
Description? ? (minimum 25 words) McDonalds is
the worlds largest fast food chain with over
25B in annual sales and more than 35,000 retail
locations in more than 100 countries (McDonalds
Corporation, 2015). Core Products or Services?
? (minimum 25 words) Beyond the burgers, french
fries and milkshakes that theyve been selling
since its founding, McDonalds sells a variety of
wraps, salads, sandwiches and beverages more
than 200 items in all (The Economist, 2015).
McDonalds locations are typically open for
breakfast, lunch, dinner and late night dining
and many feature drivethru service. A Brief
History? ? (minimum 50 words) The first
McDonalds restaurant was opened in 1948 by
Richard and Maurice McDonald. It brought
production line techniques to the burger business
and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest
franchisees and the key figure in the rapid
expansion of the business after he bought out the
McDonald brothers 1961.
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