California Tea House

1
WHY IS TEAVANA CLOSING?
2
CONTENTS

• Changing Trends
• Tea is not coffee
• Health-conscious drinkers
• So why is Teavana closing?

3
CHANGING TRENDS

• Tea lovers moved many steps forward, they no
  longer want heavily flavoured teas and mass
  market quality. Moreover, nowadays there are
  more online tea shops than regular brick and
  mortar shops, which makes it possible to
  provide higher quality tea for reasonable
  prices. Teas that were impossible to find outside
  of their place of origin a few years ago. This
  has been rapidly changing. 

4
TEA IS NOT COFFEE

• Although many merchants used to sell tea and
  coffee together, those times are all gone. Back
  in the days when tea was brought to the West.
  But, people do get bored after many years of
  drinking the same old things. Every tea
  lover has almost the same path starting
  from teabags, moving to flavoured teas and
  then completely switching to pure leaf. Pure leaf
  was very difficult to find until a few years
  ago. Trends changed, and though many still do
  enjoy a good flavoured tea, they can be found for
  a much lower price.

5
HEALTH-CONSCIOUS DRINKERS

• The organic trend might also explain this a bit
  further. Coffee is not considered a healthy drink
  (although it does have good benefits), while
  tea is all about health. I read one article in
  which author explained how she takes her own
  loose leaf tea and asks for a cup of hot water in
  Starbucks cafe so she can drink organic
  unflavoured tea while eating. Rarely anyone asks
  where their coffee is coming from, is it organic
  or fair trade.

6
SO WHY IS TEAVANA CLOSING?

• All those reasons might explain why Teavana is
  not getting enough foot traffic. Tea consumers
  became more sophisticated, their
  taste changed as well as their quality. We
  believe both buying and drinking tea should be
  enjoyable and peaceful. California Tea House
  wants to offer you the best possible tea
  experience and organic, highest quality
  teas. We don't use any importers or third parties
  which makes it possible to have fair and lower
  prices for without compromising the quality.

7
THANK YOU

• If you are looking for best products kindly
  visit us www.californiateahouse.com/tea-blo
  g/359_why-is- Teavana-closing