What is SEO? Seo services in Bangalore | Techsoftz

1
Search Engine Optimization

• www.techsoftz.com

Call us 91 7204242406
Mail info_at_techsoftz.com
2
Contents

• What is SEO?
• What is the need to do SEO?
• Site Audit
• What is On page
• Importance of On page
• On page Factors
• What is Off page necessity?
• Off page factors
• Importance of Social Media Networks

3
What is SEO?

• Search Engine Optimization is a technique to the
  website to rank top in the Google search results.
• It is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines.
• On page and Off page factors are the two ways to
  do SEO.

4
What is the need to do SEO?

• SEO is the most Important factor to improve the
  website domain and page authority.
• Website will get more traffic than previous.
• No need to promote our website for traffic
  through paid advertising.
• Be a competitor in your Business.
• Improves the brand awareness and reach to more
  people.

5
Site Audit

• Before going to start the SEO activities we have
  to do the site audit for website.
• In site audit we can get the information about
  website where it is good and where it is bad.
• Based on the site audit report we can make the On
  page and Off page activities in Website.

6
What is On page?

• On page SEO means we can modify the things in web
  coding like implementing keywords in title and
  meta description at suitable character length.
• Modify the URLs as to be user friendly.
• Image optimizations with alt and title texts.
• Optimizing the content and Headings.
• Implementing the robots.txt and sitemap.xml files
  to our website.
• Internal linking in content will drive the
  traffic of one page to another page of the same
  website.

7
Importance of On page

• On page SEO is having more importance in the both
  crawlers and users view.
• Using headings of website the crawler will
  understand what category website is related to.
• The ranking and performance of website in search
  engines will depends on On page SEO.

8
On Page Factors

• Meta Title
• Meta Description
• Meta Keywords
• Image Alt tags
• Header tags
• Keyword stuffing
• Sitemap
• Robots.txt
• Url Structure
• Website speed
• Custom 404 error
• Canonicalization

9
What is Off Page?

• Off page SEO means what are the links of website
  is related to the other websites.
• Link buliding is the technique to do the off page
  SEO.
• Necessity
• Increase in rankings
• Increase in PageRank 
• Increase the domain and page authority
• More exposure

10
Off page Factors

• Social networking sites
• Social Bookmarking
• Article submission
• Blog commenting
• Question and Answers sites
• Forum submission
• Micro Blogging
• Classifieds
• Image submission
• PPT and PDF submission
• Vedio submission
• Local listings
• Directory Submission
• Guest blogging

11
Importance of Social Media Networks

• Social media postings will improve the website
  brand, authority and followers.
• These social media postings will also be
  considering as backlinks.
• Facebook, Twitter, Linkedin, Google Plus, Tumblr,
  Stumble upon, Reddit are the high Page rank site
  will promote our site in Off page activities.

12
Thank you
Call us 91 7204242406
Mail info_at_techsoftz.com