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www.tutorialoutlet.com Burger King Developing
Business Strategy March 27 2017 Hussain Alkhabaz-
Mustafa Alhalyu- Ahmad Alrebeh- Mahdi
Althunayan Management Information System 2
Companys Background quotBurger Kingquot is
considered for the current study to reform the
corporate strategy by taking quick decisions for
the company. Burger King is the American-based
chain of fast food restaurant serving hamburgers.
The company headquartered in Miami-Dade County,
Florida. The company was launched in 1953 and
named as quotInsta-Burger King.quot It ran
into financial crisis in 1954. The then
Miami-based franchisees, David Edgerton and James
McLamore, bought the company and renamed it as
quotBurger King.quot They are first to have
the dining rooms facility. A year later, the
proprietor expanded the business at the national
level from their five restaurants. In 1967,
Pillsbury bought the Company. In the United
States, it ranked third as the fast food chain
with a total of 275 restaurants.
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