Electronic Shelf Labels Can Change the Pricing Pattern

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Electronic Shelf Labels Can Change the
Pricing Pattern
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• The days of paper price ticketing are come to
  with Electronic Shelf Label (ESL) technology
  gaining acceptance and energy in the retail
  industry. Traditional paper based pricing
  requires updates to be sent to each store and
  then depend on staff printing and precisely
  placing labels in a timely fashion. This means
  that response to price changes or wits from head
  office have a minimum 24 hour turn around and a
  degree of inaccuracy across a network of
  stores. Retailers now have the capability to
  enthusiastically update prices across their
  network at the touch of a button with 100
  accuracy.
• ESL (Electronic Shelf Labels) technology has
  moved into a new period with simple, low-cost,
  low touch Radio Frequency (RF) communication
  technology. 

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• ESLs now offers retailers with a humble and cost
  effective method of updating pricing on the shelf
  edge. Prices programmed into the Head Office or
  stores POS system are able to be sent to an RF
  communication device which then sends a message
  to the electronic shelf labels and promptly
  updates the price display. In turn an obedience
  reports are then sent back to the POS system to
  confirm all prices have been achieved.
• Enhancements in functionality and label formats
  such as the use of epaper and segmented dot
  matrix now offer value back to retailers on many
  fronts. Outlying from just displaying price and
  reducing labor and printing costs involved in
  price changes, ESLs have the ability to increase
  shopper inspiration at the point-of-purchase,
  allow retailers to implement dynamic pricing
  strategies focused on margin maximization,
  implement time-of-day pricing activities and be
  competitive and active in a highly fickle market.

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• There are two different kinds of labels that are
  available that suit the different requirements in
  a retail set-up.
• 1- Segmented Dot Matrix (SDM)
• 2- Electronic-point-of-purchase (EPOPs)
• Segmented Dot Matrix- The SDM range of labels are
  able to store 31 different packets of
  information, display unit pricing as well as have
  text chain, scroll or flash on the top line. They
  are able to add value to a retailer not only
  through automatic price changes but also being
  able to capture, store and display different
  types of data from the store POS system that
  increase the productivities in retail operations.

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• Electronic-point-of-purchase- This labels are the
  latest in electronic shelf labelling technology
  invention. In a highly competitive retail
  environment being able to clutch a shoppers
  attention at the point of purchase is a key
  element to sales success for a retailer. With 70
  of purchase decisions made at the shelf edge,
  epaper electronic shelf labels have been designed
  with this specifically in mind.
• EPOPs (Electronic-point-of-purchase) capability
  is to display and automatically update images
  signifies great value to retailers allowing
  dynamic cross-selling of other products,
  advertising specials and branding in greater
  detail than ever before. The image display
  abilities also open up opportunities for
  retailers to increase incremental revenue or
  gains from on-selling advertising or branding
  space to suppliers so they can communicate
  directly to their target markets.

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• With the availability of the SDM and EPOP
  electronic shelf labels coupled with the prompt
  communication ability of the Bounce Communicator
  RF platform the pricing model now seems set to
  shift. Retail pricing is at the head to move into
  a new era where the dynamic abilities of the
  systems and the labels can be combined with
  marketing of specials, promotions and price
  promises.
• Electronic shelf labels now reduce operating
  costs for retailers to reinvest in improved
  customer service and better selling.
• If you are looking for Electronic Shelf Labels
  manufacturers then visit http//www.suresolutions
  .in/
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