Valuable Tips for Email Marketing Optimization

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Email Marketing

• Parulsoft.com

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What is Email Marketing

• Email marketing is a form of direct marketing
  that uses electronic mail as a means of
  communicating commercial or fundraising messages
  to an audience. In its broadest sense, every
  email sent to a potential or current customer
  could be considered email marketing.

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How Does An Email Marketing Campaign Work?

• Step 1 Establish your goals. It can be tempting
  to simply sign up for an email marketing tool
  like Campaign Monitor and start sending your
  first campaign.
• Step 2 Build your email list.
• Step 3 Select the type of campaigns you want to
  send.
• Step 4 Create your first campaign.
• Step 5 Measure your results.

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What Is Email Marketing In SEO?

• While emails can't directly impact search
  engine rankings, smart marketers can use email
  campaigns to further their SEO initiatives.
  However, email is a useful tool for keeping an
  audience engaged and wielding traffic in a way
  that no other marketing channel allows for

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How Do I Set Up An Email Marketing Campaign?

• Identify the need for an email.
• Document this campaign's requirements.
• Draft email copy and find artwork.
• Add copy and art to template.
• Set up tracking and add to email.
• Test your email and make edits.
• Complete the email checklist.
• Send your email.
• Use data to revise tactics.

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For More Detail Information About Email Marketing
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