Social Media Marketing or Email Marketing?

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Social Media Marketing Or Email Marketing?
In the twenty first century what doesnt grow and
move as fast as everything else is considered
dead. Similarly email marketing by most
millennials is considered outdated, and a dying
tool. The future lays with social media and all
of its charms, attractions and ability to engage
masses faster. I mean who doesnt check their
news feed right? Half of that is true but the
prior half is not. Email marketing is not dead
and will not be dying anytime soon. Social media
websites are dependent on email ids. Try making
a Facebook account without an email address,
based out of MSN, Yahoo, Gmail or any other
email service provider. Social Media Goes
Dark We have all seen this in the past, social
media sites have gone dark and dissolved in to
nothing. However emailing does not go anywhere,
most of our transactions are based on emails, and
it is the foundation to how we know the internet
to be today. Myspace and Orkut had both reached
peaks in their time, but then soon became
irrelevant and were substituted by Facebook and
Twitter. Numbers Matter According to
researchers, emailing gets more clicks per view
than all social media sites combined together.
This means that the conversion rate of emails is
much, much higher than any social media
platform. The reason being that social media is
not personalized, through email marketing,
marketing can grasp the attention of their
targeted audiences by making it relevant and
personalized to fit their specific needs, and
attention drivers. Social Media Is a
Funnel Social media is great for mass marketing,
the same message can be easily transmitted to
thousands of people every day. But all of the
people targeted do not make an, actual purchase,
comparatively emailing has shown to achieve a
much higher return on investment. It might target
a limited focused market but being personalized
it concludes a deal. Social Media marketing if
used thoroughly with email marketing can become
the most effective tools to be used by any
marketer as both have very strong suits.
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