Reasons why Mobile Marketing is Important

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5 REASONS WHY MOBILE MARKETING IS SO IMPORTANT
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Mobile Advertising

• Mobile advertisement is not the thing of future,
  its now. Ever since the smartphones entered in
  the world, smart devices have become an
  inseparable part of our lives. We are now among
  those people for whom our smartphone is the first
  thing we check after waking up and the last thing
  before we sleep. We cant leave the house, or
  even the room, without smartphone in our hand.
• Such vigorous use of mobile is unfolding
  opportunities for mobile advertising platforms on
  a scale never seen before and getting bigger
  with each passing day. As of leading data, it is
  proved that there are more mobile devices in the
  world than people. And India is in the epicentre,
  with one of the highest smartphone usage rates in
  the world.

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Why marketers need to wake up to the power of
mobile

• 1. People spend more time at mobile screens than
  ever
• Digital in 2017, a research done by we are
  social, shows a staggering 81 of smartphone
  users keep their phone on or near them each hour
  a day. People spend an average of 3 hours and 15
  minutes per day using their smartphone!!!
• For the first time, advertisers have been able to
  reach consumers 24/7. So, you need to brace
  yourself to interact with consumers whenever they
  want you to for shopping, service, product
  information or complaints. Once you practice this
  right, you can easily provide the customer
  experience they long for.

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2. Mobile commerce is on the rise

• Shopping has changed across devices. Gone are the
  days when e-commerce used to be a desktop
  activity, now people are turning to their
  mobiles. According to a report presented by
  HubSpot, mobile commerce will lead 24.4 of
  overall e-commerce profit by the end of 2017.
• Now its solely on the brands to capitalise on
  the mobile revenue stream, using mobile-specific
  advertising, mobile advertising platforms,
  mobile-friendly web pages and search engine
  marketing to get in front of shoppers when it
  counts.

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3. Shoppers use mobiles in the physical store too

• Dont underestimate the power of mobile in the
  physical store too. According to a research,
  three out of four shoppers do product research
  using the mobile device. That doesnt stop even
  when they get inside a store! shoppers continue
  to use their smartphones in order to compare
  products and prices.
• Retailers need to look at how to integrate mobile
  into their in-store experience and increase
  in-store engagement. Hyper-targeted mobile ads
  and SMS marketing are a good place to start.

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4. Evolution of SMS marketing

• SMS is a very powerful way to get your messages
  straight into customers hand, without being
  ignored like they do in inboxes or any other
  channels. It is studied that SMS have an average
  90 open rate. Most of us do read our messages
  within the 3 minutes of SMS beep. Now with the
  area specific SMS marketing the success rate is
  even more convincing.
• So, if youre still not tapping into the
  burgeoning power of SMS, now is the time to
  start.

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5. Mobile-friendly sites rank higher than
non-mobile sites

• As soon as Google modified its algorithm, so it
  now ranks mobile-optimised sites higher than
  non-optimised sites.
• What Google did was officially acknowledge the
  importance of mobile phones in our lives and make
  businesses stand up and listen. If your website
  doesnt look, read and function well on mobile
  devices, it will simply suffer in search results.

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Conclusion

• It's easy to become overwhelmed with all the
  opportunities in the mobile world, but the worst
  thing you can do is nothing. Start by making
  mobile an integral part of your marketing
  strategy, so you can be present and interact with
  consumers across all mobile advertising platforms
  and all mobile devices.
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• For all mobile app monetization solutions and
  affiliate marketing contact - Apps Discover
  technologies - a premium ad network, based out in
  India.
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• ContactNo91-124-4007787 Email
  info_at_appsdiscover.com