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FOR MORE CLASSES VISIT www.cgd318mart.com CGD 318 Week 1 DQ 1 What is Public Relations CGD 318 Week 1 DQ 2 Public Relations and Crisis Management CGD 318 Week 1 Quiz – PowerPoint PPT presentation

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Title: CGD 318 MART Critical Thinking Technology/cgd318mart.com


1
CGD 318 MART Critical Thinking
Technology/cgd318mart.com
  • FOR MORE CLASSES VISIT
  • www.cgd318mart.com

2
CGD 318 Entire Course   FOR MORE CLASSES
VISIT www.cgd318mart.com   CGD 318 Week 1 DQ 1
What is Public Relations CGD 318 Week 1 DQ 2
Public Relations and Crisis Management CGD 318
Week 1 Quiz CGD 318 Week 2 DQ 1 Public Relations
Research CGD 318 Week 2 DQ 2 Publics Public
Opinion CGD 318 Week 2 Assignment To Accept or
Reject a Client
3
CGD 318 Week 1 DQ 1 What is Public Relations
FOR MORE CLASSES VISIT www.cgd318mart.com   What
is Public Relations? Assess a minimum of two
definitions of public relations from the course
materials and your own research. Compare and
contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior? Synthesize the course
4
CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management   FOR MORE CLASSES VISIT www.cgd318mart
.com   Public Relations and Crisis
Management. Review the video, Jack Welch on
Toyota's PR Disaster. How does Dr. Welch assess
Toyotas performance? Based on the course
materials and the video and other research,
synthesize the concepts and give an illustration
5
CGD 318 Week 1 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com   Quiz 1.         When
steps are taken to repair damage from the crisis
and to prevent it from happening again, it is
what type of strategy? 2.         According to
the text, clients often criticize public
relations firms for all of the following
EXCEPT 3.         What is not a contingency
factor that public relations professionals must
take into account in managing a conflict with its
public?
6
CGD 318 Week 2 Assignment To Accept or Reject a
Client   FOR MORE CLASSES VISIT www.cgd318mart.com
  To Accept or Reject a Client. A well-known
professional baseball player is suspected of
having used steroids and other performance-enhanci
ng drugs. He has not been charged. His agent asks
you to advise and assist him in handling the
intense media interest in the case. He wants you
to try to place favorable stories
7
CGD 318 Week 2 DQ 1 Public Relations
Research   FOR MORE CLASSES VISIT www.cgd318mart.c
om   Public Relations Research. Identify a
minimum of five ways research is used in public
relations. Discuss the role of public relations
research in setting organizational short-term and
long-term goals within an
8
CGD 318 Week 2 DQ 2 Publics Public Opinion
FOR MORE CLASSES VISIT www.cgd318mart.com   Publi
cs Public Opinion. Choose an organization and
identify its key audiences, or publics. Assess
how these publics can have their opinion shaped.
Compare and contrast the influence of the
different types of opinion leaders and their
influence on shaping public opinion.
9
CGD 318 Week 2 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com   Quiz 1.         Any
false statement about a person or organization
that creates public contempt, hatred, ridicule,
or inflicts injury on reputation is known
as 2.         Motivational objectives are more
difficult to accomplish because 3.         What
persuasive tactic is being used when a political
candidate begins to use the issue of employment
if the poll indicates that unemployment is a key
issue? 4.         Which is not an aspect of
timing in a public relations program?
10
CGD 318 Week 3 Assignment News Release FOR MORE
CLASSES VISIT www.cgd318mart.com   News
Release. Review the section entitled The Format
of a News Release in the beginning of Chapter
10. Choose an existing product or a made up
product and write a one to two page news release
(not including title and reference pages)
announcing the introduction of the new product
using the provided format. Include at least one
scholarly resource in addition to the course text.
11
CGD 318 Week 3 DQ 1 The Audience   FOR MORE
CLASSES VISIT www.cgd318mart.com   The
Audience. Select and discuss one of the following
questions. Conduct research using the text and
the Universitys Online Library to support the
position you take. Respond substantively to at
least two of your classmates postings.
12
CGD 318 Week 3 DQ 2 Public Relations Tactics
FOR MORE CLASSES VISIT www.cgd318mart.com   Publi
c Relations Tactics. Review the public relations
communications instruments in Chapter 10, such as
news releases, brochures, and broadcast media.
Select an organization, and compare and contrast
the strengths
13
CGD 318 Week 3 Quiz   FOR MORE CLASSES
VISIT www.cgd318mart.com   Quiz 1.         This
form of news delivery to television stations must
be carefully considered because of the
cost. 2.         The most widely used document
issued by practitioners to news media is
the 3.         Which is a good public relations
tech tool of internal communication with
employees?
14
CGD 318 Week 4 DQ 1 Global Impact of Public
Relations FOR MORE CLASSES VISIT www.cgd318mart.c
om   Global Impact of Public Relations. Select an
organization from the United States that conducts
business in countries other than the U. S., and
assess the impact of global public relations on
buyer behavior (hint Coca-Cola, Disney,
McDonalds, etc.). Respond substantively to at
least two of your classmates postings.
15
  CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment   FOR MORE CLASSES
VISIT www.cgd318mart.com   Business, Sports,
Tourism, and Entertainment. Synthesize the course
materials and evaluate how the public relations
professional educates the media using a specific
example either from a corporation, a sports
16
CGD 318 Week 4 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com   1.         Which is
NOT a Hofstedes cultural dimension that
addresses a cultural difference? 2.         The
pinnacle of corporate sponsorships is 3.        
The refusal to buy the products or services of a
company is called 4.         News releases in
Malaysia should be distributed to avoid confusion
and enhance understanding is 5.         About
one-third of U.S. corporate profits are generated
through
17
CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations FOR MORE CLASSES
VISIT www.cgd318mart.com   Public Relations
Non-Profit Organizations. Select a non-profit
organization (American Red Cross, Salvation Army,
etc.) and assess the role of public relations in
that non-profit organization. Compare and
contrast at least two characteristics between a
for-profit organization and a non-profit
organization. Respond substantively to at least
two of your classmates postings.
18
CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century FOR MORE CLASSES VISIT www.cgd318mart.co
m   Public Relations in the 21st Century. Select
an organization from the United States and assess
the methods with which this organization uses
communication instruments such as traditional or
social media for its public
19
CGD 318 Week 5 Final Paper (Public Relations of
Starbucks)   FOR MORE CLASSES VISIT www.cgd318mart
.com   For the Final Paper, you will be
evaluating the public relations practices at an
organization based on all the chapters in the
course text. Develop a paper that answers the
following questions based on the organization of
your choice. You may pick any organization as
long as your choice has information available to
answer the following questions. 1. Analyze how
the organization used public relations to create
a brand and influence public opinion.
20
CGD 318 MART Critical Thinking
Technology/cgd318mart.com
  • FOR MORE CLASSES VISIT
  • www.cgd318mart.com
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